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wp.org search vs our merit ranking: “beautiful and gdpr compliant wp statistics”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “beautiful and gdpr compliant wp statistics”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Consent API shows at wp.org #2 but places #11 on merit, a gap of 9 places. Its 300K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Mail Mint – Email Marketing, Automation & WooCommerce Emails with AI Assistance places #8 on merit, 4.7★ from 125 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Beautiful Cookie Consent Banner 40K+ · 4.5★ (95) wp.org #1 2 Visitor Traffic Real Time Statistics 30K+ · 4.1★ (233) wp.org #3 wp.org ranks it 1 place below merit 3 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #4 wp.org ranks it 1 place below merit 4 Brevo – Email, SMS, Web Push, Chat, and more. 100K+ · 4.1★ (284) wp.org #5 ↑2 wp.org ranks it 1 place below merit 5 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #7 ↓1 wp.org ranks it 2 places below merit 6 WS Form LITE – Drag & Drop Contact Form Builder 10K+ · 5.0★ (322) wp.org #9 wp.org ranks it 3 places below merit 7 Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation 10K+ · 4.2★ (519) wp.org #10 wp.org ranks it 3 places below merit 8 Mail Mint – Email Marketing, Automation & WooCommerce Emails with AI Assistance 4K+ · 4.7★ (125) wp.org #17 ↑1 wp.org ranks it 9 places below merit 9 BlockArt Blocks – Gutenberg Blocks, Page Builder Blocks ,WordPress Block Plugin, Sections & Template Library 10K+ · 4.9★ (16) wp.org #12 wp.org ranks it 3 places below merit 10 Mailjet Email Marketing 10K+ · 3.2★ (45) wp.org #8 wp.org ranks it 2 places above merit 11 WP Consent API 300K+ · 5.0★ (2) wp.org #2 wp.org ranks it 9 places above merit 12 Bot Traffic Shield – Block Bad Bots and Stop AI Bots Crawlers 900+ · 5.0★ (5) wp.org #11 wp.org ranks it 1 place above merit 13 atec Stats 70+ · 5.0★ (2) wp.org #6 ↓1 wp.org ranks it 7 places above merit 14 Extension Info Exporter 200+ · 5.0★ (4) wp.org #21 ↑1 wp.org ranks it 7 places below merit 15 DigiConsent – Cookie Consent Banner for GDPR, CCPA & ePrivacy Compliance 40+ · 5.0★ (1) wp.org #13 ↑1 wp.org ranks it 2 places above merit 16 Smart Click Tracker 300+ · 5.0★ (1) wp.org #14 ↑1 wp.org ranks it 2 places above merit 17 Hungry REST API Monitor 30+ · 5.0★ (1) wp.org #15 ↑1 wp.org ranks it 2 places above merit 18 Customer Cloud Gallery – Google Drive & Dropbox Image Gallery 50+ · 5.0★ (1) wp.org #16 ↑1 wp.org ranks it 2 places above merit 19 AiO Podcast Studio: All-in-One Podcast Manager, Player & Publisher 10+ · 5.0★ (1) wp.org #18 ↑6 wp.org ranks it 1 place above merit 20 SKT Blocks – Gutenberg based Page Builder 1K+ · 0.0★ (0) wp.org #24 wp.org ranks it 4 places below merit 21 Help Metric Article Helpful Feedback 10+ · 5.0★ (1) wp.org #19 wp.org ranks it 2 places above merit 22 Agentorie Chat 10+ · 5.0★ (1) wp.org #20 wp.org ranks it 2 places above merit 23 S SpamBanana – AI Spam Protection 10+ · 5.0★ (1) wp.org #23 24 LLM Bot Tracker – AI Crawler Detection & Analytics 1K+ · 3.0★ (2) wp.org #22 ↓1 wp.org ranks it 2 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.