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wp.org search vs our merit ranking: “blog stats”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “blog stats”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP-Stats shows at wp.org #5 but places #22 on merit, a gap of 17 places. Its 2K+ installs carry it up the search order; its 2.6★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Smush – Image Optimization, Compression, Lazy Load, WebP & CDN places #12 on merit, 4.8★ from 6053 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Simple Blog Stats 4K+ · 4.9★ (38) wp.org #1 2 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3158) wp.org #2 3 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #3 4 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #4 ↑1 5 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2146) wp.org #7 ↓1 2 too low 6 WP Visitor Statistics (Real Time Traffic) 20K+ · 4.5★ (156) wp.org #6 ↑1 7 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #8 1 too low 8 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #9 ↑2 1 too low 9 Kadence Security – Password, Two Factor Authentication, and Brute Force Protection 700K+ · 4.6★ (3992) wp.org #11 ↑3 2 too low 10 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #12 2 too low 11 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #16 5 too low 12 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #19 ↑3 7 too low 13 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #18 ↑1 5 too low 14 Simple Statistics for Feeds 800+ · 4.8★ (58) wp.org #10 4 too high 15 HappyAddons for Elementor – 160 Elementor Widgets, GSAP Animations & Templates 400K+ · 4.8★ (489) wp.org #24 ↓7 9 too low 16 Connect Matomo – Analytics Dashboard for WordPress 60K+ · 4.5★ (95) wp.org #17 ↓2 1 too low 17 Trace My IP – Visitor IP Tracker, Stats Analytics & Page Views Counter with Email Alerts 1K+ · 4.5★ (21) wp.org #13 4 too high 18 Statify 100K+ · 4.8★ (51) wp.org #22 ↓2 4 too low 19 Post Pay Counter 1K+ · 4.8★ (46) wp.org #21 2 too low 20 ShareThis Dashboard for Google Analytics 80K+ · 3.6★ (138) wp.org #23 3 too low 21 Counters Block – Animated Number Counters, Stats & Dynamic KPIs 3K+ · 5.0★ (8) wp.org #15 ↓6 6 too high 22 WP-Stats 2K+ · 2.6★ (7) wp.org #5 ↓1 17 too high 23 Beehive Analytics – Google Analytics Dashboard 20K+ · 4.5★ (13) wp.org #20 ↓2 3 too high 24 WPS Visitor Counter 10K+ · 3.9★ (8) wp.org #14 ↓2 10 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.