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wp.org search vs our merit ranking: “blog uptime”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “blog uptime”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Check for Broken Links – Broken Link Checker & SEO Suite shows at wp.org #6 but places #15 on merit, a gap of 9 places. Its 2K+ installs carry it up the search order; its 4.0★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Social Login places #12 on merit, 4.3★ from 366 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #1 2 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1,435) wp.org #2 3 Modular DS: Monitor, update, and backup multiple websites 40K+ · 5.0★ (133) wp.org #4 wp.org ranks it 1 place below merit 4 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #7 ↓1 wp.org ranks it 3 places below merit 5 Hummingbird Performance – Cache & Page Speed Optimization for Core Web Vitals | Critical CSS | Minify CSS | Defer CSS Javascript | CDN 70K+ · 4.7★ (1,488) wp.org #10 ↓2 wp.org ranks it 5 places below merit 6 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #9 wp.org ranks it 3 places below merit 7 ThinkRank SEO – AI SEO Plugin for SEO & Google Search Console 20K+ · 4.9★ (37) wp.org #8 ↑3 wp.org ranks it 1 place below merit 8 Orbit Fox: Duplicate Page, Menu Icons, SVG Support, Cookie Notice, Custom Fonts & More 100K+ · 4.8★ (318) wp.org #14 ↑1 wp.org ranks it 6 places below merit 9 Management App for WooCommerce – Order notifications, Order management, Lead management, Uptime Monitoring 800+ · 4.0★ (9) wp.org #3 wp.org ranks it 6 places above merit 10 LitExtension – Automated Store Migration & Import 1K+ · 4.8★ (51) wp.org #12 ↓2 wp.org ranks it 2 places below merit 11 Advanced IP Blocker 3K+ · 4.9★ (27) wp.org #11 ↑1 12 Social Login 4K+ · 4.3★ (366) wp.org #22 ↑1 wp.org ranks it 10 places below merit 13 Kadence Central – Site Management, Backups, Security, and Reporting 30K+ · 4.2★ (5) wp.org #5 wp.org ranks it 8 places above merit 14 Print Anywhere & Create PDFs of Order Receipts, Invoices, Labels & More. 1K+ · 4.7★ (18) wp.org #17 ↑1 wp.org ranks it 3 places below merit 15 Check for Broken Links – Broken Link Checker & SEO Suite 2K+ · 4.0★ (6) wp.org #6 ↑1 wp.org ranks it 9 places above merit 16 Next-Cart Store to WooCommerce Migration 100+ · 5.0★ (7) wp.org #15 ↓1 wp.org ranks it 1 place above merit 17 Gumlet – Image optimization with Resize, Compression, Lazy load, Caching & CDN delivery 400+ · 4.4★ (10) wp.org #16 wp.org ranks it 1 place above merit 18 SiteSkite – Secure MCP & AI WebOps. Connect ChatGPT, Claude, or Any AI Agent via MCP 200+ · 5.0★ (7) wp.org #20 ↑2 wp.org ranks it 2 places below merit 19 ConvertNow Analytics: Website Stats, Visitor Statistics, AI Traffic and Bot Filtering 80+ · 5.0★ (6) wp.org #23 ↓6 wp.org ranks it 4 places below merit 20 Antimanual – Compact AI Agent for Content, Chat & SEO Automation 100+ · 4.5★ (4) wp.org #19 ↑1 wp.org ranks it 1 place above merit 21 AI Content Writer – Automatic Content Generator and Auto Poster 100+ · 5.0★ (2) wp.org #21 22 WatchTowerHQ 100+ · 5.0★ (1) wp.org #13 wp.org ranks it 9 places above merit 23 WakeMetric – Uptime Monitoring, SSL & Domain Expiry Monitor — · 0.0★ (0) wp.org #18 ↑1 wp.org ranks it 5 places above merit 24 SEO Flow by LupsOnline 200+ · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.