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wp.org search vs our merit ranking: “bootstrap popup”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “bootstrap popup”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Ultimate Bootstrap Elements for Elementor shows at wp.org #5 but places #19 on merit, a gap of 14 places. Its 6K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Brevo – Email, SMS, Web Push, Chat, and more. places #10 on merit, 4.1★ from 284 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Bootstrap Shortcodes 4K+ · 5.0★ (23) wp.org #1 2 Easy Bootstrap Shortcode 6K+ · 4.0★ (50) wp.org #2 3 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #8 5 too low 4 Gravity Booster – Styles & Layouts for Gravity Forms 30K+ · 4.6★ (199) wp.org #11 7 too low 5 Slick Popup: Contact Form 7 Popup Plugin 1K+ · 4.7★ (22) wp.org #7 2 too low 6 Easy Appointments 10K+ · 4.3★ (131) wp.org #13 7 too low 7 Blog Filter – Post Grid Filter by Category or Tag 7K+ · 4.9★ (81) wp.org #15 8 too low 8 NEX-Forms – Ultimate Forms Plugin for WordPress 5K+ · 4.1★ (135) wp.org #14 6 too low 9 Modal Popup Box — Popup Maker & Popup Builder 2K+ · 3.5★ (10) wp.org #3 6 too high 10 Brevo – Email, SMS, Web Push, Chat, and more. 100K+ · 4.1★ (284) wp.org #21 11 too low 11 Jeg Kit for Elementor – Powerful Addons for Elementor, Widgets & Templates for WordPress 300K+ · 3.8★ (79) wp.org #12 1 too low 12 Random Banner 1K+ · 4.6★ (52) wp.org #16 4 too low 13 CPS | Age Verification 800+ · 4.4★ (7) wp.org #6 7 too high 14 BlockStrap Page Builder – Bootstrap Blocks 2K+ · 4.5★ (4) wp.org #4 10 too high 15 Bricks Navigator 8K+ · 5.0★ (19) wp.org #20 5 too low 16 SVG Block 4K+ · 5.0★ (14) wp.org #18 2 too low 17 Filter Gallery 3K+ · 4.6★ (23) wp.org #24 7 too low 18 UnoDock – Mobile Bottom Navigation 700+ · 5.0★ (4) wp.org #19 1 too low 19 Ultimate Bootstrap Elements for Elementor 6K+ · 5.0★ (1) wp.org #5 14 too high 20 Newsletter Subscription Form – User Subscriptions Form, Capture Email 1K+ · 4.3★ (6) wp.org #22 2 too low 21 Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ · 5.0★ (8) wp.org #23 2 too low 22 Mox Icons – Icon Pack for Elementor 1K+ · 5.0★ (2) wp.org #17 5 too high 23 ID Image Ad Popup & Roadblock 30+ · 5.0★ (1) wp.org #9 14 too high 24 Easy Popup Lightbox Maker 40+ · 3.0★ (3) wp.org #10 14 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.