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wp.org search vs our merit ranking: “bullet point”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “bullet point”, we and wp.org disagree on the top plugin, and our order differs from theirs on 16 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Item Lists for Elementor shows at wp.org #5 but places #17 on merit, a gap of 12 places. Its 1K+ installs carry it up the search order; its 4.2★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Master Slider – Responsive Touch Slider places #11 on merit, 4.6★ from 504 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #2 1 too low 2 GetGenie – AI SEO Assistant & Content Writer with Keyword Research, AEO & GEO 70K+ · 4.8★ (119) wp.org #4 ↑1 2 too low 3 Smart Slider 3 800K+ · 4.9★ (1125) wp.org #7 ↑2 4 too low 4 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #9 ↑2 5 too low 5 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #11 ↑9 6 too low 6 Kadence Starter Templates — Predesigned Website Templates 200K+ · 4.3★ (19) wp.org #3 ↑1 3 too high 7 Crowdsignal Forms 200K+ · 5.0★ (3) wp.org #1 6 too high 8 Depicter — Popup & Slider Builder 70K+ · 4.6★ (236) wp.org #13 ↓1 5 too low 9 PowerPack Lite for Beaver Builder 6K+ · 5.0★ (243) wp.org #15 ↑4 6 too low 10 List categories 5K+ · 4.5★ (15) wp.org #6 4 too high 11 Master Slider – Responsive Touch Slider 60K+ · 4.6★ (504) wp.org #21 ↑1 10 too low 12 Easy Table of Contents 600K+ · 4.4★ (221) wp.org #14 ↑2 2 too low 13 PowerPack Addons for Elementor: Widgets, Form Styler and Templates 70K+ · 4.8★ (361) wp.org #22 ↑2 9 too low 14 Reviews and Rating – Google Reviews 20K+ · 4.9★ (184) wp.org #24 10 too low 15 ContentBot AI Writer (AI Content) 400+ · 4.7★ (19) wp.org #12 ↓2 3 too high 16 Simple Points and Rewards for WooCommerce – Create a Loyalty Program 400+ · 5.0★ (7) wp.org #8 ↓1 8 too high 17 Item Lists for Elementor 1K+ · 4.2★ (5) wp.org #5 ↓2 12 too high 18 AI WP Writer – SEO content generator, chatGPT, Gemini, Claude 3K+ · 4.9★ (23) wp.org #17 ↑4 1 too high 19 JS Archive List 3K+ · 4.8★ (45) wp.org #23 4 too low 20 Nested Ordered Lists 800+ · 4.5★ (8) wp.org #16 ↓3 4 too high 21 Icon List Block – Add Icon-Based Lists with Custom Styles 4K+ · 3.7★ (6) wp.org #10 ↓2 11 too high 22 Surbma | Divi Extras 1K+ · 4.0★ (4) wp.org #19 ↓1 3 too high 23 Text Prompter – Unlimited chatgpt text prompts for openai tasks 70+ · 5.0★ (2) wp.org #20 ↓3 3 too high 24 Term Description: Rich Text Editor (Powered by TinyMCE) for WooCommerce 700+ · 5.0★ (1) wp.org #18 ↓3 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.