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wp.org search vs our merit ranking: “cart favicon”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “cart favicon”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Mirrolo — AI Virtual Try-On, Product Photos & Shopping Assistant for WooCommerce shows at wp.org #14 but places #20 on merit, a gap of 6 places. Its — installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Autoptimize places #7 on merit, 4.7★ from 1428 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (518) wp.org #1 ↑1 2 Domain Mapping System | Create Microsites with Multiple Alias Domains (multisite optional) 2K+ · 4.5★ (56) wp.org #4 2 too low 3 Unbloater 5K+ · 5.0★ (17) wp.org #3 4 Product Labels, Quick View, Buy Now, Pre-Orders, Frequently Bought Together & More for WooCommerce – Merchant 9K+ · 4.2★ (11) wp.org #2 ↓1 2 too high 5 Element Pack Addons for Elementor – MCP & AI-Ready Elementor Widgets, Elementor Templates, Elementor Addons 100K+ · 4.7★ (284) wp.org #12 7 too low 6 Each domain a page 200+ · 5.0★ (8) wp.org #5 1 too high 7 Autoptimize 800K+ · 4.7★ (1428) wp.org #21 14 too low 8 Discount Rules for WooCommerce – Disco | Dynamic Pricing, Conditions, Bulk, Bundle, BOGO 5K+ · 4.2★ (9) wp.org #7 1 too high 9 CartRevival – Abandoned Cart Recovery & Live Cart Monitor 20+ · 5.0★ (2) wp.org #6 3 too high 10 Easy Digital Downloads – Custom Favicon 10+ · 5.0★ (3) wp.org #9 1 too high 11 Init Embed Posts – Stylish, Fast, Portable 50+ · 5.0★ (2) wp.org #8 3 too high 12 Tab Teaser — · 5.0★ (2) wp.org #11 1 too high 13 Furgonetka.pl: Przesyłki & Narzędzia e-commerce 7K+ · 2.9★ (14) wp.org #24 11 too low 14 Floating Contact Widget 10+ · 0.0★ (0) wp.org #10 4 too high 15 Volixta Support – Helpdesk, Customer Support Ticket System & Customer Portal — · 5.0★ (2) wp.org #20 5 too low 16 GoalPrevail Tab Notifications — · 0.0★ (0) wp.org #15 1 too high 17 TabPulse — Tab Recovery for WooCommerce — · 0.0★ (0) wp.org #16 1 too high 18 Tab Return Notifier 40+ · 5.0★ (1) wp.org #13 5 too high 19 FlashSpeed 10+ · 0.0★ (0) wp.org #18 1 too high 20 Mirrolo — AI Virtual Try-On, Product Photos & Shopping Assistant for WooCommerce — · 5.0★ (1) wp.org #14 6 too high 21 LNDLE Speed – Page Cache, WebP, Lazy Load & Performance 10+ · 5.0★ (1) wp.org #17 4 too high 22 Testomato Monitoring — · 0.0★ (0) wp.org #22 23 ChatBot IA para Tiendas Online — · 0.0★ (0) wp.org #23 24 SiteNivo – Modular Site Toolkit — · 5.0★ (1) wp.org #19 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.