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wp.org search vs our merit ranking: “character countdown”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “character countdown”, we and wp.org disagree on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WPC Badge Management for WooCommerce shows at wp.org #15 but places #21 on merit, a gap of 6 places. Its 2K+ installs carry it up the search order; its 4.5★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Gutenberg Essential Blocks – Page Builder for Gutenberg Blocks & Patterns places #12 on merit, 4.9★ from 216 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Parsi Date | بسته فارسی ساز وردپرس و ووکامرس پارسی دیت 100K+ · 4.6★ (131) wp.org #2 1 too low 2 My Sticky Bar – Floating Notification Bar & Sticky Header (formerly myStickymenu) 100K+ · 4.9★ (1199) wp.org #4 2 too low 3 LightStart – Maintenance Mode, Coming Soon and Landing Page Builder 400K+ · 4.3★ (874) wp.org #3 4 Uji Countdown 4K+ · 3.2★ (54) wp.org #1 3 too high 5 Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2216) wp.org #6 1 too low 6 Ultimate Blocks – 25+ Gutenberg Blocks for Block Editor 50K+ · 4.9★ (729) wp.org #8 2 too low 7 Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) wp.org #7 ↑6 8 Superb Addons: Blocks, Patterns, Pre-built Pages, Sliders, Popups, Free Forms, Animations & More 80K+ · 4.9★ (23) wp.org #5 3 too high 9 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #12 ↓1 3 too low 10 CMP – Coming Soon & Maintenance Plugin by NiteoThemes 200K+ · 4.7★ (326) wp.org #10 ↓1 11 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #13 2 too low 12 Gutenberg Essential Blocks – Page Builder for Gutenberg Blocks & Patterns 100K+ · 4.9★ (216) wp.org #17 ↓1 5 too low 13 EventON – Events Calendar 6K+ · 4.1★ (44) wp.org #9 ↓2 4 too high 14 We’re Open! 5K+ · 5.0★ (45) wp.org #14 ↓2 15 HashBar – Announcement, Notification Bar & Popup Campaign 9K+ · 4.2★ (38) wp.org #11 ↓1 4 too high 16 Qi Addons For Elementor 200K+ · 4.8★ (205) wp.org #24 8 too low 17 BlockArt Blocks – Gutenberg Blocks, Page Builder Blocks ,WordPress Block Plugin, Sections & Template Library 10K+ · 4.9★ (16) wp.org #16 ↓1 1 too high 18 EU Cookies Bar for WordPress 9K+ · 4.8★ (26) wp.org #18 ↓1 19 ShopBuilder – WooCommerce Builder For Elementor 10K+ · 4.7★ (18) wp.org #19 ↓1 20 Magical Addons For Elementor ( Theme Builder, Header Footer Builder, Free Elementor Widgets, Elementor Templates Library ) 4K+ · 4.7★ (12) wp.org #21 1 too low 21 WPC Badge Management for WooCommerce 2K+ · 4.5★ (8) wp.org #15 ↓1 6 too high 22 Table Of Contents Block 10K+ · 4.3★ (7) wp.org #23 ↓4 1 too low 23 DesignSetGo 8K+ · 5.0★ (3) wp.org #22 1 too high 24 WP Travel Gutenberg Blocks 800+ · 0.0★ (0) wp.org #20 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.