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wp.org search vs our merit ranking: “check in check out”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “check in check out”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

CMS ADMINS Security Check Report shows at wp.org #12 but places #23 on merit, a gap of 11 places. Its 400+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

TablePress – Tables in WordPress made easy places #10 on merit, 5.0★ from 4,625 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Check & Log Email – Easy Email Testing & Mail logging 90K+ · 4.8★ (292) wp.org #1 2 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1,720) wp.org #2 3 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #4 wp.org ranks it 1 place below merit 4 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,233) wp.org #6 wp.org ranks it 2 places below merit 5 Plugin Check (PCP) 10K+ · 4.5★ (36) wp.org #3 wp.org ranks it 2 places above merit 6 WooCommerce 7M+ · 4.5★ (4,834) wp.org #7 wp.org ranks it 1 place below merit 7 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2,147) wp.org #9 wp.org ranks it 2 places below merit 8 The Events Calendar 600K+ · 4.2★ (2,463) wp.org #8 9 All-in-One WP Migration and Backup 5M+ · 4.5★ (7,677) wp.org #10 wp.org ranks it 1 place below merit 10 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4,625) wp.org #14 wp.org ranks it 4 places below merit 11 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #15 wp.org ranks it 4 places below merit 12 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #13 wp.org ranks it 1 place below merit 13 Translate WordPress with GTranslate 900K+ · 4.9★ (4,962) wp.org #24 wp.org ranks it 11 places below merit 14 WP Spell Check 2K+ · 2.9★ (39) wp.org #5 wp.org ranks it 9 places above merit 15 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1,668) wp.org #21 wp.org ranks it 6 places below merit 16 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #18 wp.org ranks it 2 places below merit 17 Broken Link Checker 500K+ · 3.8★ (605) wp.org #23 wp.org ranks it 6 places below merit 18 Vendi Abandoned Plugin Check 1K+ · 4.1★ (10) wp.org #19 wp.org ranks it 1 place below merit 19 Check for Broken Links – Broken Link Checker & SEO Suite 2K+ · 4.0★ (6) wp.org #11 wp.org ranks it 8 places above merit 20 WProofreader spell & grammar check plugin for WordPress 4K+ · 3.7★ (15) wp.org #22 wp.org ranks it 2 places below merit 21 Opt-Out for Google Analytics (DSGVO / GDPR) 3K+ · 4.3★ (6) wp.org #17 wp.org ranks it 4 places above merit 22 Wbcom Designs – BuddyPress Check-ins 90+ · 3.5★ (11) wp.org #20 wp.org ranks it 2 places above merit 23 CMS ADMINS Security Check Report 400+ · 5.0★ (2) wp.org #12 wp.org ranks it 11 places above merit 24 Instant Indexing & Check for Google and Bing SEO 400+ · 5.0★ (1) wp.org #16 wp.org ranks it 8 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.