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wp.org search vs our merit ranking: “click to top button”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “click to top button”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Click to top shows at wp.org #6 but places #24 on merit, a gap of 18 places. Its 2K+ installs carry it up the search order; its 2.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

MaxButtons – Create buttons places #10 on merit, 4.9★ from 1,093 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Smooth Back To Top Button 40K+ · 4.9★ (31) wp.org #1 2 Click to Chat – HoliThemes 600K+ · 4.8★ (131) wp.org #2 3 Call Now Button – The Free Click to Call Button for WordPress 200K+ · 4.8★ (102) wp.org #3 4 WPFront Scroll Top 200K+ · 4.9★ (142) wp.org #5 wp.org ranks it 1 place below merit 5 Back To The Top Button 4K+ · 5.0★ (28) wp.org #4 wp.org ranks it 1 place above merit 6 WP Call Button – Easy Click to Call Button for WordPress 40K+ · 4.7★ (69) wp.org #8 wp.org ranks it 2 places below merit 7 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #10 wp.org ranks it 3 places below merit 8 Better Click To Share – Shareable Quote Boxes for X (Twitter) 6K+ · 4.8★ (48) wp.org #9 wp.org ranks it 1 place below merit 9 Buttonizer – Floating Menus, Sticky Buttons, & Popup Builder 70K+ · 4.5★ (151) wp.org #12 wp.org ranks it 3 places below merit 10 MaxButtons – Create buttons 70K+ · 4.9★ (1,093) wp.org #23 wp.org ranks it 13 places below merit 11 WPZOOM Connect: Social Icons Widget & Block, Share Buttons & Click to Chat 90K+ · 4.9★ (144) wp.org #19 wp.org ranks it 8 places below merit 12 Buttonizer – Live Chat, AI Chatbot, Call, Chat, Contact Button 40K+ · 5.0★ (23) wp.org #14 wp.org ranks it 2 places below merit 13 MC4WP: Mailchimp Top Bar – Email Subscribe Notification Bar 6K+ · 4.6★ (31) wp.org #13 14 Top Bar 10K+ · 4.0★ (43) wp.org #21 wp.org ranks it 7 places below merit 15 Disable Right Click RB – Content Copy Protection, Prevent Copy & No Right Click 600+ · 4.2★ (14) wp.org #17 wp.org ranks it 2 places below merit 16 Button Generator – Easily Create Custom Buttons with Icons and Analytics 4K+ · 4.3★ (18) wp.org #20 wp.org ranks it 4 places below merit 17 Bolt CTA Button – Floating Call Button for WordPress 2K+ · 5.0★ (4) wp.org #11 wp.org ranks it 6 places above merit 18 Back Button Widget 4K+ · 5.0★ (10) wp.org #22 wp.org ranks it 4 places below merit 19 Animated Floating Chat Button 4K+ · 5.0★ (6) wp.org #18 wp.org ranks it 1 place above merit 20 Click To Copy – Copy Text or Code to Clipboard Instantly 900+ · 5.0★ (2) wp.org #7 wp.org ranks it 13 places above merit 21 Back to Top Button 50+ · 5.0★ (3) wp.org #16 wp.org ranks it 5 places above merit 22 MM Back To Top — Scroll Up Button 100+ · 5.0★ (3) wp.org #24 wp.org ranks it 2 places below merit 23 Blog Floating Button 8K+ · 5.0★ (1) wp.org #15 wp.org ranks it 8 places above merit 24 Click to top 2K+ · 2.0★ (2) wp.org #6 wp.org ranks it 18 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.