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wp.org search vs our merit ranking: “cloud messaging notifications”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “cloud messaging notifications”, we and wp.org disagree on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WooCommerce Abandoned Cart Recovery, Search Abandonment & WhatsApp Chat Widget – WhatsApp CRM by OnlineLiveSupport shows at wp.org #7 but places #19 on merit, a gap of 12 places. Its 30+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

wpForo Forum places #9 on merit, 4.7★ from 390 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 3CX Free Live Chat, Calls & Messaging 100K+ · 4.6★ (820) wp.org #2 1 too low 2 Notiqoo – Order Notification & Customer Chat for WooCommerce 1K+ · 4.8★ (19) wp.org #1 1 too high 3 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #3 4 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #4 ↓1 5 WSMS (formerly WP SMS): SMS Notifications, OTP Login and WooCommerce SMS 7K+ · 4.1★ (107) wp.org #6 ↑6 1 too low 6 Download Manager 100K+ · 4.1★ (1006) wp.org #15 ↓3 9 too low 7 SureForms – Contact Form Builder, AI Forms, Payment Form, Survey & Quiz 500K+ · 4.8★ (102) wp.org #11 ↓5 4 too low 8 ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF 300K+ · 4.5★ (830) wp.org #21 ↓2 13 too low 9 wpForo Forum 20K+ · 4.7★ (390) wp.org #24 15 too low 10 INDIGITALL – Instant Chat, Web Push Notifications 90+ · 4.8★ (12) wp.org #8 ↓1 2 too high 11 NXT Cloud Chat – CRM, Inbox & OTP Login 40+ · 5.0★ (5) wp.org #5 ↓2 6 too high 12 Advanced IP Blocker 3K+ · 4.9★ (27) wp.org #13 1 too low 13 Push Notification for Post and BuddyPress 200+ · 4.7★ (24) wp.org #12 ↓4 1 too high 14 MStore API – Create Native Android & iOS Apps On The Cloud 2K+ · 3.7★ (21) wp.org #16 ↓2 2 too low 15 The School Management – Education & Learning ERP 700+ · 4.5★ (15) wp.org #23 ↓2 8 too low 16 SEO Repair Kit – Spam Monitor, Meta Manager, Schema Manager, Internal Linking, SEO Content Monitoring, GSC Integration 2K+ · 5.0★ (6) wp.org #20 ↓4 4 too low 17 WhoKnew Signal – Self-Hosted Web Push Notifications & PWA 40+ · 5.0★ (2) wp.org #10 7 too high 18 CodeAtoZ – Cloud Messaging for WooCommerce 40+ · 0.0★ (0) wp.org #9 9 too high 19 WooCommerce Abandoned Cart Recovery, Search Abandonment & WhatsApp Chat Widget – WhatsApp CRM by OnlineLiveSupport 30+ · 5.0★ (1) wp.org #7 ↓2 12 too high 20 Support Board Cloud 100+ · 5.0★ (2) wp.org #17 ↓2 3 too high 21 Joinotify – Notifications & Marketing Automation 40+ · 5.0★ (2) wp.org #19 2 too high 22 Wawp Country Code & Chat Widget for WooCommerce 400+ · 0.0★ (0) wp.org #18 ↓2 4 too high 23 PushAI – Self-Hosted Web Push Notifications 100+ · 5.0★ (1) wp.org #14 ↓1 9 too high 24 Progressive Web App – PWA, Web Push Notifications and Offline Mode 10+ · 5.0★ (1) wp.org #22 ↓4 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.