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wp.org search vs our merit ranking: “codes promo”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “codes promo”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

DMC Promo Banner – Sale Notifications & Announcement Bar shows at wp.org #5 but places #23 on merit, a gap of 18 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Security Plugin, Firewall & Malware Scanner with Auto Removal places #8 on merit, 4.8★ from 397 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Coupon X – Discount Popups, Promo Codes Pop Ups for WooCommerce & Announcement Popups 1K+ · 4.9★ (52) wp.org #1 2 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #2 3 Side Cart Woocommerce | Woocommerce Cart 70K+ · 4.9★ (453) wp.org #3 4 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #7 3 too low 5 Advanced Coupons for WooCommerce – BOGO, Store Credit & WooCommerce Coupons 20K+ · 4.4★ (184) wp.org #6 1 too low 6 Copy Anything to Clipboard for WordPress – Copy Button, Copy Text & Copy Code 10K+ · 4.5★ (36) wp.org #4 2 too high 7 Affiliate Program Suite — SliceWP Affiliates 10K+ · 4.9★ (111) wp.org #9 2 too low 8 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (397) wp.org #13 5 too low 9 Gutenberg Essential Blocks – Page Builder for Gutenberg Blocks & Patterns 100K+ · 4.9★ (216) wp.org #11 2 too low 10 ManageWP Worker 1M+ · 4.6★ (679) wp.org #12 2 too low 11 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #16 5 too low 12 Mailchimp for WooCommerce 200K+ · 4.0★ (726) wp.org #10 2 too high 13 PowerPack Addons for Elementor: Widgets, Form Styler and Templates 70K+ · 4.8★ (361) wp.org #23 10 too low 14 SOOZ – AI for SEO – Bulk Generate Focus Keyphrases, Metadata, Alt Text (SEO Autopilot) 2K+ · 4.7★ (15) wp.org #8 6 too high 15 Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits 30K+ · 4.5★ (212) wp.org #22 7 too low 16 Announcer – Sticky Message Banner & Notification Bar 10K+ · 4.8★ (40) wp.org #15 1 too high 17 ShopLentor – All-in-One WooCommerce Growth & Store Enhancement Plugin 80K+ · 4.5★ (278) wp.org #24 7 too low 18 Tawk.To Live Chat 100K+ · 4.6★ (142) wp.org #21 3 too low 19 ATUM WooCommerce Inventory Management and Stock Tracking 10K+ · 4.7★ (128) wp.org #17 2 too high 20 HashBar – Announcement, Notification Bar & Popup Campaign 9K+ · 4.2★ (38) wp.org #19 1 too high 21 Coupon & Discount Code Reveal Button 1K+ · 5.0★ (4) wp.org #14 7 too high 22 WP Eventbrite Embedded Checkout – Ticket Checkout Block, Popup & Elementor Widget 700+ · 4.8★ (4) wp.org #18 4 too high 23 DMC Promo Banner – Sale Notifications & Announcement Bar 100+ · 5.0★ (1) wp.org #5 18 too high 24 HTML Page Publisher 500+ · 5.0★ (2) wp.org #20 4 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.