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wp.org search vs our merit ranking: “coming soon”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “coming soon”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Coming Soon Maintenance Mode shows at wp.org #6 but places #15 on merit, a gap of 9 places. Its 6K+ installs carry it up the search order; its 4.7★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails places #12 on merit, 4.8★ from 626 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4699) wp.org #1 2 CMP – Coming Soon & Maintenance Plugin by NiteoThemes 200K+ · 4.7★ (326) wp.org #2 ↑1 3 Minimal Coming Soon – Coming Soon Page 100K+ · 4.3★ (282) wp.org #3 ↓1 4 LightStart – Maintenance Mode, Coming Soon and Landing Page Builder 400K+ · 4.3★ (874) wp.org #4 5 Coming Soon & Maintenance Mode Page & Under Construction 10K+ · 4.8★ (317) wp.org #7 2 too low 6 Maintenance & Coming Soon Redirect Animation 3K+ · 5.0★ (34) wp.org #5 ↑1 1 too high 7 Maintenance 1M+ · 4.4★ (869) wp.org #8 ↑6 1 too low 8 Under Construction 600K+ · 4.8★ (1285) wp.org #15 ↓4 7 too low 9 Spectra Legacy – Gutenberg Blocks 1M+ · 4.7★ (1872) wp.org #16 ↑1 7 too low 10 Coming Soon & Maintenance Mode by Colorlib 5K+ · 4.7★ (42) wp.org #9 ↓1 1 too high 11 Coming soon and Maintenance mode 8K+ · 4.2★ (83) wp.org #10 ↓1 1 too high 12 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) wp.org #21 9 too low 13 Landing Page Builder – Coming Soon page, Maintenance Mode, Lead Page, WordPress Landing Pages 8K+ · 4.6★ (202) wp.org #18 5 too low 14 Under Construction, Coming Soon & Maintenance Mode 10K+ · 4.6★ (47) wp.org #14 ↑1 15 Coming Soon Maintenance Mode 6K+ · 4.7★ (3) wp.org #6 ↓1 9 too high 16 Ultimate Coming Soon Page, Maintenance Mode & Under Construction – Gutenberg Block Builder & Landing Page 9K+ · 4.5★ (6) wp.org #11 ↓1 5 too high 17 Really Simple Under Construction Page – Coming Soon & Maintenance Mode 1K+ · 4.8★ (9) wp.org #22 ↑2 5 too low 18 Coming Soon Products for WooCommerce 600+ · 4.2★ (5) wp.org #13 5 too high 19 Coming Soon Badges for WooCommerce 1K+ · 5.0★ (4) wp.org #17 ↓1 2 too high 20 Products Coming Soon for WooCommerce 700+ · 5.0★ (2) wp.org #12 8 too high 21 IfElse Pages – Coming Soon and Maintenance Mode 200+ · 4.7★ (3) wp.org #19 ↑1 2 too high 22 F Fancy Coming Soon & Maintenance Mode 200+ · 3.0★ (10) wp.org #20 ↑1 2 too high 23 Quick Coming Soon 50+ · 5.0★ (2) wp.org #24 ↓2 1 too low 24 Siteready Coming Soon Under Construction 4K+ · 0.0★ (0) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.