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wp.org search vs our merit ranking: “company news”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “company news”, we agree with wp.org on the top plugin, and our order differs from theirs on 16 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Stock Market News shows at wp.org #4 but places #20 on merit, a gap of 16 places. Its 400+ installs carry it up the search order; its 3.7★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Business Directory Plugin – Easy Listing & Member Directories for WordPress places #10 on merit, 4.6★ from 504 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 The Events Calendar 600K+ · 4.2★ (2,463) wp.org #1 2 RSS Aggregator by Feedzy – Feed to Post, Autoblogging, News & YouTube Video Feeds Aggregator 40K+ · 4.6★ (361) wp.org #6 ↑2 wp.org ranks it 4 places below merit 3 Vertical News Scroller 5K+ · 4.3★ (17) wp.org #2 wp.org ranks it 1 place above merit 4 All-in-One WP Migration and Backup 5M+ · 4.5★ (7,676) wp.org #9 ↑1 wp.org ranks it 5 places below merit 5 M MAS Companies For WP Job Manager 1K+ · 4.9★ (8) wp.org #3 ↑1 wp.org ranks it 2 places above merit 6 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5,211) wp.org #17 ↓2 wp.org ranks it 11 places below merit 7 WP Job Manager 70K+ · 4.4★ (237) wp.org #13 ↑1 wp.org ranks it 6 places below merit 8 Media Focus Point 7K+ · 5.0★ (10) wp.org #5 ↑1 wp.org ranks it 3 places above merit 9 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #15 ↑1 wp.org ranks it 6 places below merit 10 Business Directory Plugin – Easy Listing & Member Directories for WordPress 10K+ · 4.6★ (504) wp.org #23 wp.org ranks it 13 places below merit 11 EleSpare – Elementor News, Magazine & Blog Addons with Post Grid 10K+ · 4.9★ (44) wp.org #14 wp.org ranks it 3 places below merit 12 Float menu – awesome floating side menu 30K+ · 4.4★ (41) wp.org #11 ↑1 wp.org ranks it 1 place above merit 13 Blog Designer Pack – Blog, Post Grid, Post Slider, Post Carousel, Category Post, News 30K+ · 4.7★ (79) wp.org #16 ↑1 wp.org ranks it 3 places below merit 14 BuddyPress 90K+ · 4.1★ (375) wp.org #22 wp.org ranks it 8 places below merit 15 WP Job Portal – AI-Powered Recruitment System for Company or Job Board website 8K+ · 4.3★ (32) wp.org #12 ↑1 wp.org ranks it 3 places above merit 16 Campos Checkout Brasileiro para WooCommerce 5K+ · 4.9★ (45) wp.org #19 wp.org ranks it 3 places below merit 17 WP Coder – Insert & Manage Code Snippets 10K+ · 4.9★ (32) wp.org #20 wp.org ranks it 3 places below merit 18 Guaranteed Reviews Company (Société des Avis Garantis) 900+ · 4.2★ (5) wp.org #7 wp.org ranks it 11 places above merit 19 Hover Effects – easily create any hover effect 7K+ · 4.8★ (17) wp.org #21 wp.org ranks it 2 places below merit 20 Stock Market News 400+ · 3.7★ (3) wp.org #4 ↑1 wp.org ranks it 16 places above merit 21 WPYog News 60+ · 5.0★ (2) wp.org #8 ↑1 wp.org ranks it 13 places above merit 22 Sticky Buttons – Floating Buttons Builder 10K+ · 3.7★ (6) wp.org #18 wp.org ranks it 4 places above merit 23 Feedback Company 800+ · 0.0★ (0) wp.org #10 ↑1 wp.org ranks it 13 places above merit 24 Admin Dashboard RSS Feed 500+ · 5.0★ (1) wp.org #24 ↓5

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.