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wp.org search vs our merit ranking: “company partners”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “company partners”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

MSN Partner Hub shows at wp.org #5 but places #24 on merit, a gap of 19 places. Its 900+ installs carry it up the search order; its 2.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing places #7 on merit, 4.9★ from 399 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #1 2 Payment Plugins for PayPal WooCommerce 80K+ · 4.8★ (127) wp.org #2 3 Logo Slider – Logo Carousel, Logo Showcase, Logo Gallery & Client Logos 30K+ · 4.7★ (252) wp.org #3 4 OneSignal – Web Push Notifications 60K+ · 4.3★ (360) wp.org #4 5 Logo Slider WP – Responsive Logo Carousel, Logo Gallery & Logo Showcase 10K+ · 4.5★ (61) wp.org #7 wp.org ranks it 2 places below merit 6 Team Members – Team Showcase, Team Slider, Grid, Table & Staff Directory 2K+ · 4.7★ (91) wp.org #9 wp.org ranks it 3 places below merit 7 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #15 wp.org ranks it 8 places below merit 8 WebToffee WooCommerce PDF Invoices, Packing Slips, Delivery Notes & Shipping Labels 50K+ · 4.9★ (285) wp.org #14 wp.org ranks it 6 places below merit 9 Cookiebot – Cookie Banner & Cookie Consent for GDPR, CCPA & Google Consent Mode 100K+ · 4.4★ (440) wp.org #13 ↓1 wp.org ranks it 4 places below merit 10 Ads.txt & App-ads.txt Manager for WordPress 2K+ · 4.8★ (48) wp.org #8 wp.org ranks it 2 places above merit 11 Team – Team Members Showcase Plugin 10K+ · 4.5★ (67) wp.org #10 ↑3 wp.org ranks it 1 place above merit 12 FunnelKit Payment Gateway for Stripe WooCommerce 20K+ · 4.9★ (53) wp.org #12 ↓1 13 Affiliates 2K+ · 4.5★ (137) wp.org #18 ↓1 wp.org ranks it 5 places below merit 14 Simple Link Directory – AI Powered 2K+ · 4.8★ (121) wp.org #19 wp.org ranks it 5 places below merit 15 Contact Form 7 – PayPal & Stripe Add-on 7K+ · 4.2★ (125) wp.org #16 wp.org ranks it 1 place below merit 16 VikBooking Hotel Booking Engine & PMS 8K+ · 4.8★ (61) wp.org #21 ↓1 wp.org ranks it 5 places below merit 17 Termly – GDPR/CCPA Cookie Consent Banner 80K+ · 3.6★ (205) wp.org #22 wp.org ranks it 5 places below merit 18 Solid Testimonials – Testimonial Slider, Video Testimonials & Customer Reviews 1K+ · 4.3★ (35) wp.org #17 ↑1 wp.org ranks it 1 place above merit 19 Fast eBay Listings 400+ · 4.5★ (18) wp.org #23 wp.org ranks it 4 places below merit 20 Divi Carousel Lite – Responsive Carousel & Slider Modules for Divi Builder 6K+ · 4.0★ (21) wp.org #24 wp.org ranks it 4 places below merit 21 WBD Logo Carousel For Gutenberg 600+ · 5.0★ (2) wp.org #6 wp.org ranks it 15 places above merit 22 Tabby Checkout 4K+ · 5.0★ (1) wp.org #11 ↓1 wp.org ranks it 11 places above merit 23 Pay. Payment Methods for WooCommerce 3K+ · 3.7★ (3) wp.org #20 ↑1 wp.org ranks it 3 places above merit 24 MSN Partner Hub 900+ · 2.0★ (2) wp.org #5 wp.org ranks it 19 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.