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wp.org search vs our merit ranking: “content save pre”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “content save pre”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Save & Go shows at wp.org #4 but places #18 on merit, a gap of 14 places. Its 200+ installs carry it up the search order; its 5.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Rank Math SEO – AI SEO Tools to Dominate SEO Rankings places #6 on merit, 4.8★ from 7521 reviews, but shows at wp.org #10. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #1 2 CartBounty – Save and recover abandoned carts for WooCommerce 10K+ · 4.8★ (84) wp.org #2 ↑1 3 Content Views – Post Grid & Filter (Shortcode, Blocks, Elementor Widgets) 100K+ · 4.8★ (333) wp.org #3 ↓1 4 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #6 ↓2 2 too low 5 Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4940) wp.org #8 3 too low 6 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #10 4 too low 7 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #9 ↑1 2 too low 8 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #12 ↑4 4 too low 9 Passster – Password Protect Pages and Content 10K+ · 4.2★ (60) wp.org #5 4 too high 10 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #13 ↓1 3 too low 11 User Registration & Membership – Free & Paid Memberships, Subscriptions, Content Restriction, User Profile, Custom User Registration & Login Builder 50K+ · 4.8★ (832) wp.org #14 3 too low 12 MxChat – AI Chatbot & Content Generation for WordPress 2K+ · 5.0★ (31) wp.org #7 ↑2 5 too high 13 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #15 ↑5 2 too low 14 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #17 ↓4 3 too low 15 WP RSS Aggregator – RSS Import, Feed to Post, Autoblogging, AI Content 40K+ · 4.5★ (565) wp.org #19 4 too low 16 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #24 ↓1 8 too low 17 Superb Addons: Blocks, Patterns, Pre-built Pages, Sliders, Popups, Free Forms, Animations & More 80K+ · 4.9★ (23) wp.org #11 6 too high 18 Save & Go 200+ · 5.0★ (5) wp.org #4 ↑2 14 too high 19 Content Visibility for Divi Builder 2K+ · 4.8★ (101) wp.org #16 ↓1 3 too high 20 Click to Chat – HoliThemes 600K+ · 4.8★ (131) wp.org #21 1 too low 21 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #20 ↓2 1 too high 22 Heroic Table of Contents 5K+ · 4.7★ (10) wp.org #18 ↓1 4 too high 23 Easy Content Manager (ECM) – Custom Post Types, Custom Fields & Content Management 100+ · 5.0★ (3) wp.org #23 24 Spotrebiteľské práva pre WooCommerce 300+ · 5.0★ (2) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.