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wp.org search vs our merit ranking: “convert to pdf”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “convert to pdf”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Free PDF to Flipbook shows at wp.org #8 but places #18 on merit, a gap of 10 places. Its 500+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Ivory Search – WordPress Search Plugin places #8 on merit, 4.9★ from 1562 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 DearFlip – PDF Flipbook, 3D Flipbook, PDF embed, PDF viewer 200K+ · 4.9★ (194) wp.org #1 2 Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF 900K+ · 4.3★ (1657) wp.org #2 3 ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF 300K+ · 4.5★ (830) wp.org #4 ↑1 1 too low 4 Embed PDF Viewer 20K+ · 4.7★ (19) wp.org #3 1 too high 5 3D FlipBook – PDF Embedder, PDF Flipbook Viewer, Flipbook Image Gallery 70K+ · 4.8★ (182) wp.org #9 4 too low 6 DK PDF – WordPress PDF Generator 3K+ · 4.5★ (44) wp.org #6 7 PDF Generator for WordPress 1K+ · 4.6★ (39) wp.org #7 8 Ivory Search – WordPress Search Plugin 90K+ · 4.9★ (1562) wp.org #20 ↓10 12 too low 9 Real3D Flipbook – 3D Flipbook, PDF Flipbook, PDF Viewer, PDF Embedder 10K+ · 4.5★ (11) wp.org #5 ↓1 4 too high 10 Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ · 4.7★ (640) wp.org #21 ↑1 11 too low 11 Save as PDF Plugin by PDFCrowd 1K+ · 4.1★ (27) wp.org #10 ↑1 1 too high 12 MoreConvert Wishlist for WooCommerce 8K+ · 4.9★ (120) wp.org #24 12 too low 13 E2Pdf – Export Pdf Tool for WordPress 10K+ · 4.7★ (59) wp.org #23 10 too low 14 Export WordPress Pages to Static HTML & PDF — Static Site Export 4K+ · 3.8★ (51) wp.org #22 ↓1 8 too low 15 PDF for Elementor Forms + Drag And Drop Template Builder 1K+ · 3.9★ (11) wp.org #12 ↑1 3 too high 16 CopySafe PDF Protection – Copy Protect PDF 300+ · 3.9★ (14) wp.org #16 ↑1 17 PDF for WPForms + Drag and Drop Template Builder 1K+ · 4.5★ (6) wp.org #11 ↑1 6 too high 18 Free PDF to Flipbook 500+ · 5.0★ (2) wp.org #8 10 too high 19 PDF for Contact Form 7 + Drag and Drop Template Builder 500+ · 5.0★ (3) wp.org #18 ↑1 1 too high 20 PDF for Gravity Forms + Drag And Drop Template Builder 400+ · 5.0★ (2) wp.org #13 ↑1 7 too high 21 Posts to PDF – Backend Batch Export 200+ · 5.0★ (1) wp.org #14 ↑1 7 too high 22 PDF for Forminator Forms + Drag and Drop Template Builder 200+ · 5.0★ (1) wp.org #17 ↑1 5 too high 23 HTML to PDF Converter 60+ · 3.0★ (2) wp.org #15 ↑1 8 too high 24 Post to PDF Exporter 50+ · 3.0★ (1) wp.org #19 ↑1 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.