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wp.org search vs our merit ranking: “converter”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “converter”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Nepali Date Converter shows at wp.org #5 but places #13 on merit, a gap of 8 places. Its 800+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Essential Addons for Elementor – Popular Elementor Templates & Widgets places #8 on merit, 4.9★ from 4132 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Converter for Media – Optimize images | Convert WebP & AVIF 500K+ · 4.9★ (1106) wp.org #1 2 CompressX — AVIF & WebP Converter, Media Replacement 40K+ · 5.0★ (197) wp.org #2 3 Currency Converter Widget 2K+ · 4.9★ (88) wp.org #3 4 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4228) wp.org #10 ↑1 6 too low 5 M Mammoth .docx converter 20K+ · 4.8★ (62) wp.org #8 ↓3 3 too low 6 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #17 11 too low 7 Crypto Converter ⚡ Widget 1K+ · 4.6★ (24) wp.org #7 8 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #23 ↓2 15 too low 9 Image Converter for WebP 1K+ · 5.0★ (4) wp.org #4 5 too high 10 Cimo – Free Instant Image Optimizer & WebP Converter 10K+ · 4.9★ (20) wp.org #13 ↓4 3 too low 11 Currency Converter Calculator 1K+ · 4.4★ (7) wp.org #6 5 too high 12 Greenshift – animation and page builder blocks 70K+ · 4.8★ (107) wp.org #16 ↓2 4 too low 13 Nepali Date Converter 800+ · 5.0★ (4) wp.org #5 ↑17 8 too high 14 Print My Blog – Print, PDF, & eBook Converter WordPress Plugin 8K+ · 4.8★ (115) wp.org #18 ↓3 4 too low 15 Term Taxonomy Converter 500+ · 5.0★ (7) wp.org #9 ↓1 6 too high 16 Currency Converter Widget ⚡ PRO 300+ · 5.0★ (9) wp.org #11 ↓1 5 too high 17 Squeeze – Browser-Based Image Compression & WebP Converter (No API, No Limits) 3K+ · 5.0★ (6) wp.org #14 3 too high 18 Euro FxRef Currency Converter (by DKZR) 100+ · 5.0★ (6) wp.org #15 ↓2 3 too high 19 Text Case Converter 300+ · 4.0★ (4) wp.org #12 7 too high 20 Upload Converter for WebP 400+ · 5.0★ (4) wp.org #21 ↓4 1 too low 21 ForthFocus Atom XML Converter for Blogger™ 100+ · 5.0★ (1) wp.org #19 ↓1 2 too high 22 Soovex WebP Converter – Convert Images | Optimize & Compress | Unlimited Conversions 100+ · 5.0★ (1) wp.org #20 ↓1 2 too high 23 CodeArt Units Converter 70+ · 5.0★ (1) wp.org #22 ↓2 1 too high 24 Rupanta Media Converter 60+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.