Upload Converter for WebP
by Rony Bormon · Performance
Also makes 2 other plugins · 460+ installs across the portfolio →
Convert JPG, JPEG, and PNG images to WebP automatically or manually with bulk actions and Media Library buttons.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 72/100
Few reviews
Active installs
400+
≈440 estimated
Momentum
+18%
downloads vs prior 30d
Biggest opportunity: Swap “image optimization” for “image converter”. “image optimization” isn't earning its slot: you're not in the first 24 results for its own search. “image converter” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
72 health vs 69 average across 1,808 Performance plugins
Install conversion
How it's measured →18%
of downloads still active
At least 400 of 2.2K lifetime downloads are still running, above its category: the median Performance plugin keeps 1.4%, across 1,103 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 347 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12, the current branch or newer
5.0★ over 4 reviews, smoothed to 4.17★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
30
Momentum
Losing ground
-0.8
Velocity
places per keyword, 27d
0%
Breadth
of keywords climbing, 27d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| bulk converter your tag | #5 | #10 | down 1 |
| jpg to webp your tag | #17 | #21 | 0 |
| webp converter | #12 | #13 | down 3 |
| converter | #21 | #20 | down 4 |
| png to webp your tag | #24 | #23 | 0 |
| media converter | #13 | #12 | down 1 |
| image converter | #24 | #19 | down 1 |
| image optimization your tag | Not in the top 24 | ||
| webp your tag | Not in the top 24 | ||
11 searches this plugin appeared in over the last 90 days, 7 listed. 4 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “image optimization” for “image converter”. “image optimization” isn't earning its slot: you're not in the first 24 results for its own search. “image converter” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 11 Aug 2025 · 447 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 240 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
12mo ago
latest release · v1.0 · 19 Nov 2025
1
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Crossed into this band 5 months ago; a band this size takes about a year or more to cross, which places it about 40% of the way through.
At the current install trend, crossing 500+ in roughly 322 days.
Install history since 10 Aug 2025
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.3
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Convert JPG, JPEG, and PNG images to WebP automatically or manually with bulk actions and Media Library but..."
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for One audience phrase ("use this"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 7 headings and 8 lists.
- ✓ Enough to quote 1,855 characters of description.
- ! Tags match the text Only 1 of 5 tags appear in the text ("bulk converter", "image optimization", "jpg to webp", "png to webp" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-07 300+ → 400+ up after 1 days in tier
- 2026-06-06 400+ → 300+ down after 13 days in tier
- 2026-05-24 300+ → 400+ up after 1 days in tier
- 2026-05-23 400+ → 300+ down after 2 days in tier
- 2026-05-21 300+ → 400+ up after 86 days in tier
- 2026-02-24 200+ → 300+ up after 51 days in tier
- 2026-01-04 100+ → 200+ up after 42 days in tier
- 2025-11-23 90+ → 100+ up after 5 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Converter for Media – Optimize images | Convert WebP & AVIF 500K+ installs · 4.9★ · 2 shared tags A -
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 2 shared tags A -
Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ installs · 4.4★ · 2 shared tags A -
QODE Optimizer 30K+ installs · 3.6★ · 2 shared tags -
ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization 10K+ installs · 4.7★ · 2 shared tags A -
QuickWebP – WebP & AVIF Image Optimizer, Compression & SEO for WordPress 8K+ installs · 4.4★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Upload Converter for WebP into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/upload-converter-webp" width="480" height="300" style="border:0" loading="lazy" title="Upload Converter for WebP — Plugin Pulse"></iframe> Upload Converter for WebP: 400+ active installs, 5.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/upload-converter-webp
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