Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “cookie consent manager”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “cookie consent manager”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Consent API shows at wp.org #7 but places #21 on merit, a gap of 14 places. Its 300K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Ad Inserter – Ad Manager & AdSense Ads places #12 on merit, 4.9★ from 2433 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #1 2 CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice) 1M+ · 4.8★ (3236) wp.org #2 3 Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA 800K+ · 4.8★ (3027) wp.org #5 ↑1 2 too low 4 GDPR Cookie Compliance – Cookie Banner, Cookie Consent, Cookie Notice for CCPA, EU Cookie Law 300K+ · 4.6★ (205) wp.org #4 ↓1 5 Real Cookie Banner: GDPR & ePrivacy Cookie Consent 100K+ · 4.9★ (492) wp.org #6 ↑3 1 too low 6 FAZ Cookie Manager 3K+ · 5.0★ (31) wp.org #3 ↑1 3 too high 7 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #13 6 too low 8 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #8 ↓1 9 Beautiful Cookie Consent Banner 40K+ · 4.5★ (95) wp.org #11 2 too low 10 Cookiebot – Cookie Banner & Cookie Consent for GDPR, CCPA & Google Consent Mode 100K+ · 4.4★ (440) wp.org #15 ↑3 5 too low 11 WPLP Cookie Consent – Cookie Banner & Consent Management for GDPR, CCPA & Google Consent Mode 9K+ · 4.6★ (52) wp.org #9 ↓4 2 too high 12 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #23 ↑1 11 too low 13 WPConsent – Cookie Banner & Cookie Consent for Privacy Compliance (GDPR / CCPA / EU Compliance Cookie Notice) 200K+ · 4.8★ (86) wp.org #14 ↓2 1 too low 14 Pressidium Cookie Consent 10K+ · 4.7★ (40) wp.org #12 ↑2 2 too high 15 Termly – GDPR/CCPA Cookie Consent Banner 80K+ · 3.6★ (205) wp.org #16 ↓3 1 too low 16 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #24 8 too low 17 SureCookie – GDPR Cookie Consent Banner, Cookie Scanner & Script Blocking 80K+ · 4.9★ (21) wp.org #18 ↓2 1 too low 18 Kansleri Cookie Consent 1K+ · 5.0★ (7) wp.org #10 8 too high 19 Tracking and Consent Manager – WP Full Picture 3K+ · 5.0★ (21) wp.org #20 ↓1 1 too low 20 Cookie Choices (for EU Cookie Law & GDPR) 9K+ · 4.5★ (35) wp.org #21 1 too low 21 WP Consent API 300K+ · 5.0★ (2) wp.org #7 ↑1 14 too high 22 Cookiez – GDPR & CCPA Cookie Banner & Consent Manager 50K+ · 4.3★ (4) wp.org #17 5 too high 23 GDPR Compliance & Cookie Consent 4K+ · 2.7★ (10) wp.org #22 1 too high 24 Cookie Information – Cookie Banner with Consent Mode v2 2K+ · 3.0★ (4) wp.org #19 ↓4 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.