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wp.org search vs our merit ranking: “copy categories”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “copy categories”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Disable Right Click RB – Content Copy Protection, Prevent Copy & No Right Click shows at wp.org #7 but places #20 on merit, a gap of 13 places. Its 600+ installs carry it up the search order; its 4.2★ average from 14 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Yoast SEO – Advanced SEO with real-time guidance and built-in AI places #11 on merit, 4.8★ from 27820 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1139) wp.org #1 2 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #3 1 too low 3 Copy Anything to Clipboard for WordPress – Copy Button, Copy Text & Copy Code 10K+ · 4.5★ (36) wp.org #2 1 too high 4 Polylang 900K+ · 4.7★ (3004) wp.org #8 ↓1 4 too low 5 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #10 ↓2 5 too low 6 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #15 ↑1 9 too low 7 Product Category Slider & Grid for WooCommerce – Reno Product Category 9K+ · 4.8★ (91) wp.org #9 ↓3 2 too low 8 Media Library Organizer – Folders, File Manager & Media Categories 20K+ · 4.7★ (150) wp.org #11 3 too low 9 JS Categories List Widget 1K+ · 4.8★ (15) wp.org #5 ↓1 4 too high 10 Bulk Edit Categories and Tags – Create Thousands Quickly on the Editor 3K+ · 4.5★ (26) wp.org #6 ↓1 4 too high 11 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #21 10 too low 12 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #17 ↑4 5 too low 13 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #20 ↑2 7 too low 14 Blog Filter – Post Grid Filter by Category or Tag 7K+ · 4.9★ (81) wp.org #13 ↑2 1 too high 15 Media Library Assistant 70K+ · 4.8★ (202) wp.org #18 3 too low 16 Duplicate Post – duplicate pages, copy content, clone posts 5K+ · 4.7★ (7) wp.org #4 ↑6 12 too high 17 A Allow HTML in Category Descriptions 8K+ · 5.0★ (41) wp.org #14 ↓1 3 too high 18 WPVibe – MCP Server for WordPress, works with Claude, ChatGPT & other AI MCP agents 100K+ · 5.0★ (201) wp.org #23 ↓3 5 too low 19 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #16 ↓2 3 too high 20 Disable Right Click RB – Content Copy Protection, Prevent Copy & No Right Click 600+ · 4.2★ (14) wp.org #7 13 too high 21 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #24 ↓6 3 too low 22 Product Category Showcase for WooCommerce 1K+ · 5.0★ (5) wp.org #19 ↓2 3 too high 23 Quick Copy – Duplicate Posts & Pages 1K+ · 5.0★ (1) wp.org #12 11 too high 24 Advanced Content Copy 30+ · 4.0★ (1) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.