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wp.org search vs our merit ranking: “copy not allow”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “copy not allow”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Click To Copy – Copy Text or Code to Clipboard Instantly shows at wp.org #5 but places #18 on merit, a gap of 13 places. Its 900+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

PDF Invoices & Packing Slips for WooCommerce places #9 on merit, 5.0★ from 1866 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1139) wp.org #1 2 Duplicate Post 300K+ · 4.9★ (1624) wp.org #4 2 too low 3 Secure Copy Content Protection and Content Locking 20K+ · 4.3★ (62) wp.org #2 1 too high 4 Copy Anything to Clipboard for WordPress – Copy Button, Copy Text & Copy Code 10K+ · 4.5★ (36) wp.org #3 1 too high 5 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #8 3 too low 6 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #9 ↑1 3 too low 7 A Allow HTML in Category Descriptions 8K+ · 5.0★ (41) wp.org #6 1 too high 8 Polylang 900K+ · 4.7★ (3004) wp.org #13 5 too low 9 PDF Invoices & Packing Slips for WooCommerce 300K+ · 5.0★ (1866) wp.org #18 9 too low 10 Yoast Duplicate Post 3M+ · 4.7★ (538) wp.org #11 1 too low 11 WPvivid — Backup, Migration & Staging 900K+ · 4.9★ (1571) wp.org #15 ↑1 4 too low 12 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #17 ↑2 5 too low 13 Quiz Maker by AYS 20K+ · 4.9★ (601) wp.org #20 ↑2 7 too low 14 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (616) wp.org #21 ↑3 7 too low 15 File Manager 1M+ · 4.6★ (1492) wp.org #19 ↑1 4 too low 16 Simple JWT Login – Allows you to use JWT on REST endpoints. 4K+ · 5.0★ (47) wp.org #14 ↑1 2 too high 17 Duplicate Post – duplicate pages, copy content, clone posts 5K+ · 4.7★ (7) wp.org #7 10 too high 18 Click To Copy – Copy Text or Code to Clipboard Instantly 900+ · 5.0★ (2) wp.org #5 13 too high 19 Doubly – Cross Domain Copy Paste for WordPress 10K+ · 4.4★ (14) wp.org #23 ↓2 4 too low 20 CopySafe Web Protection – Copy Protect Images 800+ · 4.1★ (12) wp.org #16 ↑1 4 too high 21 ElemCopy – Text Copy Button for Elementor 400+ · 5.0★ (2) wp.org #10 ↓1 11 too high 22 Copy Link to Heading – Easily add Anchor links for Headings 40+ · 5.0★ (2) wp.org #22 ↑1 23 Magic Copy for Elementor – Cross Domain Copy Paste & Page Duplicator 20+ · 5.0★ (2) wp.org #24 1 too low 24 Quick Copy – Duplicate Posts & Pages 1K+ · 5.0★ (1) wp.org #12 12 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.