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wp.org search vs our merit ranking: “copy shortcode”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “copy shortcode”, we and wp.org disagree on the top plugin, and our order differs from theirs on 12 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Click To Copy – Copy Text or Code to Clipboard Instantly shows at wp.org #4 but places #17 on merit, a gap of 13 places. Its 900+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Quiz Maker by AYS places #9 on merit, 4.9★ from 601 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Duplicate Post 300K+ · 4.9★ (1623) wp.org #2 ↓1 1 too low 2 Copy Anything to Clipboard for WordPress – Copy Button, Copy Text & Copy Code 10K+ · 4.5★ (36) wp.org #1 ↑1 1 too high 3 Secure Copy Content Protection and Content Locking 20K+ · 4.3★ (62) wp.org #3 4 Shortcodes Ultimate – Content Elements 400K+ · 4.9★ (5925) wp.org #6 ↓2 2 too low 5 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #8 3 too low 6 Simple Divi Shortcode 10K+ · 5.0★ (23) wp.org #5 ↑1 1 too high 7 Shortcoder — Create Shortcodes for Anything 100K+ · 4.9★ (227) wp.org #10 ↑1 3 too low 8 Snippet Shortcodes 3K+ · 4.7★ (25) wp.org #7 1 too high 9 Quiz Maker by AYS 20K+ · 4.9★ (601) wp.org #20 11 too low 10 The Post Grid – Shortcode, Gutenberg Blocks and Elementor Addon for Post Grid 100K+ · 4.8★ (265) wp.org #16 ↑1 6 too low 11 Shortcodes Finder 4K+ · 4.9★ (53) wp.org #12 ↑1 1 too low 12 Widgets for Google Reviews 1M+ · 4.9★ (2667) wp.org #22 ↓8 10 too low 13 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (616) wp.org #23 10 too low 14 Code Snippets 1M+ · 4.7★ (510) wp.org #13 ↓3 1 too high 15 Content Views – Post Grid & Filter (Shortcode, Blocks, Elementor Widgets) 100K+ · 4.8★ (333) wp.org #21 ↓1 6 too low 16 Arconix Shortcodes 3K+ · 4.6★ (24) wp.org #19 3 too low 17 Click To Copy – Copy Text or Code to Clipboard Instantly 900+ · 5.0★ (2) wp.org #4 ↑1 13 too high 18 Blocks to Shortcode – Use blocks everywhere: in page templates, Elementor, etc. 600+ · 5.0★ (6) wp.org #15 ↑1 3 too high 19 MachForm Shortcode 300+ · 5.0★ (4) wp.org #11 ↑1 8 too high 20 Iconic Copy Text Blocks 400+ · 5.0★ (3) wp.org #9 11 too high 21 Shortcodes for Elementor 5K+ · 3.9★ (7) wp.org #18 3 too high 22 Display During Conditional Shortcode 200+ · 5.0★ (3) wp.org #17 ↑1 5 too high 23 CopySafe Web Protection – Copy Protect Images 800+ · 4.1★ (12) wp.org #24 ↓2 1 too low 24 Affiliate Amazon Shortcode 300+ · 5.0★ (2) wp.org #14 ↑1 10 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.