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wp.org search vs our merit ranking: “country codes”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “country codes”, we and wp.org disagree on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Wawp Country Code & Chat Widget for WooCommerce shows at wp.org #11 but places #23 on merit, a gap of 12 places. Its 400+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Rank Math SEO – AI SEO Tools to Dominate SEO Rankings places #8 on merit, 4.8★ from 7520 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #2 1 too low 2 Price Based on Country for WooCommerce 20K+ · 4.8★ (262) wp.org #3 1 too low 3 Country Code For Elementor Form Telephone Field 10K+ · 5.0★ (8) wp.org #1 2 too high 4 IP2Location Country Blocker 20K+ · 4.1★ (128) wp.org #4 5 iQ Block Country 20K+ · 3.9★ (166) wp.org #5 6 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #12 ↑2 6 too low 7 Country & Phone Field Contact Form 7 40K+ · 4.5★ (41) wp.org #7 8 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7520) wp.org #17 ↓2 9 too low 9 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #6 3 too high 10 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #15 5 too low 11 Woody Code Snippets – Insert PHP, CSS, JS, and Header/Footer Scripts 50K+ · 4.5★ (221) wp.org #19 ↓1 8 too low 12 Tracking Code Manager 90K+ · 4.1★ (58) wp.org #14 ↓1 2 too low 13 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #23 ↓6 10 too low 14 WooCommerce PayPal Payments 800K+ · 2.9★ (584) wp.org #18 4 too low 15 R Restrict Products by Country & Country Catalogs for WooCommerce 200+ · 4.7★ (15) wp.org #16 1 too low 16 Advanced Country Blocker 2K+ · 5.0★ (6) wp.org #10 6 too high 17 Cool FormKit Lite – Advanced Form Builder for Elementor 20K+ · 4.6★ (25) wp.org #22 ↓2 5 too low 18 International Telephone Input With Flags And Dial Codes 1K+ · 4.1★ (7) wp.org #8 10 too high 19 Country Access Blocker 1K+ · 5.0★ (3) wp.org #9 10 too high 20 Product Visibility by Country for WooCommerce 400+ · 4.3★ (4) wp.org #13 ↓1 7 too high 21 Lead info with country for Contact Form 7 3K+ · 4.2★ (5) wp.org #24 ↓2 3 too low 22 Country and State Selection Addon for Gravity Forms 900+ · 4.0★ (4) wp.org #21 1 too high 23 Wawp Country Code & Chat Widget for WooCommerce 400+ · 0.0★ (0) wp.org #11 12 too high 24 Softech Country Phone Validator 100+ · 0.0★ (0) wp.org #20 ↓1 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.