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wp.org search vs our merit ranking: “custom post limits”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “custom post limits”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

MB Custom Post Types & Custom Taxonomies shows at wp.org #7 but places #18 on merit, a gap of 11 places. Its 10K+ installs carry it up the search order; its 4.7★ average from 13 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Smash Balloon Social Post Feed – Simple Social Feeds for WordPress places #8 on merit, 4.7★ from 1511 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #1 2 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1440) wp.org #2 3 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #3 ↑1 4 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #5 ↑1 1 too low 5 Post Types Order 600K+ · 4.5★ (296) wp.org #4 ↓1 1 too high 6 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #6 ↓1 7 Post Views Counter 100K+ · 4.9★ (1238) wp.org #9 ↑2 2 too low 8 Smash Balloon Social Post Feed – Simple Social Feeds for WordPress 100K+ · 4.7★ (1511) wp.org #15 ↑1 7 too low 9 The Post Grid – Shortcode, Gutenberg Blocks and Elementor Addon for Post Grid 100K+ · 4.8★ (265) wp.org #12 3 too low 10 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1917) wp.org #14 ↑1 4 too low 11 Rate My Post – Star Rating Plugin by FeedbackWP 20K+ · 4.7★ (159) wp.org #13 ↑1 2 too low 12 Real Custom Post Order: Create a custom order for your content 8K+ · 4.8★ (42) wp.org #8 4 too high 13 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #17 ↓4 4 too low 14 Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager 90K+ · 5.0★ (1526) wp.org #22 ↑2 8 too low 15 Post Duplicator 200K+ · 4.8★ (80) wp.org #11 ↓1 4 too high 16 Smart Post – Post Grid, Post Carousel, Post Slider Gutenberg Blocks for Blog & News 20K+ · 4.7★ (210) wp.org #16 ↑1 17 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #20 ↑2 3 too low 18 MB Custom Post Types & Custom Taxonomies 10K+ · 4.7★ (13) wp.org #7 11 too high 19 C Custom Post Type Widgets 10K+ · 4.8★ (14) wp.org #10 ↓1 9 too high 20 Category AJAX Filter – Posts, Custom Post Types & Product Filter 6K+ · 4.9★ (158) wp.org #24 ↓1 4 too low 21 Custom Related Posts 3K+ · 4.9★ (46) wp.org #18 3 too high 22 Post Slider and Post Carousel with Post Vertical Scrolling Widget – A Responsive Post Slider 10K+ · 4.7★ (31) wp.org #19 ↑2 3 too high 23 MaxLimits – Increase Maximum Upload, Post & PHP Limits 2K+ · 5.0★ (2) wp.org #21 ↓1 2 too high 24 Custom Icons for Elementor and WPBakery 10K+ · 5.0★ (1) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.