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wp.org search vs our merit ranking: “custom totals limits”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “custom totals limits”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Custom Icons for Elementor and WPBakery shows at wp.org #2 but places #21 on merit, a gap of 19 places. Its 10K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #10 on merit, 4.8★ from 14,389 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 W3 Total Cache 900K+ · 4.4★ (5,420) wp.org #1 2 Use Any Font | Custom Font Uploader 200K+ · 4.7★ (1,148) wp.org #4 wp.org ranks it 2 places below merit 3 Advanced Custom Fields: Font Awesome Field 90K+ · 4.9★ (36) wp.org #3 4 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #5 ↓1 wp.org ranks it 1 place below merit 5 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #6 ↑5 wp.org ranks it 1 place below merit 6 Total Upkeep – WordPress Backup Plugin plus Restore & Migrate by BoldGrid 40K+ · 4.8★ (442) wp.org #11 wp.org ranks it 5 places below merit 7 Min Max Quantities – Set Minimum/Maximum Quantity & Price Limits with Step Control for WooCommerce 10K+ · 4.8★ (60) wp.org #7 ↓1 8 RegistrationMagic – Custom Registration Forms, User Registration, Payment, and User Login 7K+ · 4.5★ (459) wp.org #10 ↓1 wp.org ranks it 2 places below merit 9 Rich Showcase for Google Reviews 100K+ · 4.9★ (1,625) wp.org #15 ↑2 wp.org ranks it 6 places below merit 10 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14,389) wp.org #17 ↓1 wp.org ranks it 7 places below merit 11 Min Max Step Quantity Limits Manager for WooCommerce 3K+ · 4.9★ (51) wp.org #9 ↓1 wp.org ranks it 2 places above merit 12 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #14 ↑2 wp.org ranks it 2 places below merit 13 Order Minimum/Maximum Amount Limits for WooCommerce 10K+ · 4.5★ (40) wp.org #8 ↓1 wp.org ranks it 5 places above merit 14 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1,389) wp.org #24 wp.org ranks it 10 places below merit 15 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1,398) wp.org #22 ↓1 wp.org ranks it 7 places below merit 16 bbPress 100K+ · 3.9★ (343) wp.org #16 ↓1 17 PPOM – Product Addons & Custom Fields for WooCommerce 20K+ · 4.5★ (283) wp.org #20 ↑1 wp.org ranks it 3 places below merit 18 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #18 19 Custom Shipping Methods for WooCommerce – Create Weight based Shipping, Conditional Shipping, Table Rate Shipping and much more 3K+ · 4.8★ (18) wp.org #13 ↓1 wp.org ranks it 6 places above merit 20 Custom Layouts – Post + Product grids made easy 3K+ · 5.0★ (25) wp.org #23 wp.org ranks it 3 places below merit 21 Custom Icons for Elementor and WPBakery 10K+ · 5.0★ (1) wp.org #2 wp.org ranks it 19 places above merit 22 Custom Site Logo 1K+ · 4.7★ (9) wp.org #12 ↓1 wp.org ranks it 10 places above merit 23 Easy MCP AI – Connect Claude to WordPress: MCP Server for ChatGPT & AI Agents 30K+ · 4.9★ (16) wp.org #21 wp.org ranks it 2 places above merit 24 Order Limit for WooCommerce (Free Version) 800+ · 4.2★ (13) wp.org #19 wp.org ranks it 5 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.