Custom Site Logo
by Awais Altaf · Admin & Utilities
Also makes 3 other plugins · 1K+ installs across the portfolio →
Show your logo anywhere: theme header, login screen, admin bar, and emails. Retina, dark mode, mobile, sticky, and per-page logos.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 86/100
Few reviews
Active installs
1K+
≈1.5K estimated
Momentum
-3%
downloads vs prior 30d
Biggest opportunity: Swap “widget” and “logo” for “logos” and “retina”. “widget” isn't earning its slot: you're not in the first 24 results for its own search. “logos” sits at #17 untagged, close enough for a declared tag to move it up. “logo” isn't earning its slot: it only gets you to #11. “retina” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
86 health vs 56 average across 5,895 Admin & Utilities plugins
Install conversion
How it's measured →1.3%
of downloads still active
At least 1K of 77.5K lifetime downloads are still running, above its category: the median Admin & Utilities plugin keeps 0.6%, across 4,187 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 6 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.7★ over 9 reviews, smoothed to 4.19★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
20%
Breadth
of keywords climbing, 28d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| logo management your tag | #2 | #5 | 0 |
| site logo | #2 | #5 | 0 |
| center logo your tag | #4 | #9 | 0 |
| custom logo your tag | #4 | #8 | down 1 |
| logo your tag | #11 | #12 | down 2 |
| remove logo from admin bar | #5 | #13 | 0 |
| admin logo | #10 | #12 | up 1 |
| custom admin logo | #6 | #12 | — |
| logos | #17 | #17 | 0 |
| login logo | #13 | #20 | 0 |
| remove wordpress logo from admin bar | #8 | #20 | 0 |
| dark site | #8 | #13 | — |
| custom login logo | #10 | #21 | 0 |
| add client logo to login page | #10 | #19 | down 1 |
| change admin logo | #10 | #17 | 0 |
| logo admin | #10 | #12 | 0 |
| retina | #24 | #22 | — |
| wp retina 2x | #10 | #14 | — |
| page logo | #11 | #16 | 0 |
| wordpress logo admin change | #15 | #19 | 0 |
| widget your tag | Not in the top 24 | ||
125 searches this plugin appeared in over the last 90 days, 20 listed. 94 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “widget” and “logo” for “logos” and “retina”. “widget” isn't earning its slot: you're not in the first 24 results for its own search. “logos” sits at #17 untagged, close enough for a declared tag to move it up. “logo” isn't earning its slot: it only gets you to #11. “retina” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “logo”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
6d ago
latest release · v2.1.0 · 25 Oct 2026
7
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 23 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 17 Aug 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ primorudy103.1y ago
Fine plugin for logo management This topic was modified 2 years, 9 months ago by primorudy10. This topic was modified 2 years, 9 months ago by primorudy10.
Read on wp.org ↗ - ★★★★★ Mimi5.8y ago
This works as described and is very easy, but I was not able to use it because it doesn’t display the image ALT text, either the ALT text as specified in the media library, nor does it allow you to insert other ALT text. Not ADA or WCAG compliant nor compliant with other accessibility guidelines throughout the world. Sorry! I ended up just hand-coding the logo into the header.
Read on wp.org ↗ - ★★★★★ photoworkout6.8y ago
This plugin does work well to server your logo from a CDN (external source). Useful if your theme does not have the option to insert the logo by just pasting the image URL (but requires the WP media uploader, e.g. via the customizer).
Read on wp.org ↗ - ★★★★★ Curtis6.9y ago
It works. Thank you.
Read on wp.org ↗ - ★★★★★ ewdaadmin8.2y ago
This is a great plug-in and any questions I had were answered quickly. Awais was a HUGE help.
Read on wp.org ↗ - ★★★★★ galvinxpertex8.6y ago
Simple plugin to use.
Read on wp.org ↗ - ★★★★★ crunchdevelopers8.6y ago
This is easy to use and simplest plugin to put dynamic logo in any site. Really recommend it.
Read on wp.org ↗ - ★★★★★ dosantobrasil8.9y ago
I had been struggling with my site logo until I found this plugin. Simple. Great. And yet it has plenty of features. Thanks a lot, This topic was modified 8 years, 7 months ago by dosantobrasil.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.3
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Show your logo anywhere: theme header, login screen, admin bar, and emails. Retina, dark mode, mobile, stic..."
- ✓ Has a FAQ 20 questions in the FAQ.
- ✓ FAQ asks real questions 20 of 20 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("for developers", "use it", "if you run").
- ✓ Names what it works with Mentions WooCommerce, Block editor, Google Analytics, Slack and 2 more.
- ✓ Headings and lists 7 headings and 6 lists.
- ✓ Enough to quote 6,207 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("center logo", "custom logo", "logo management" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-11-30 2K+ → 1K+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- L Login Logo 40K+ installs · 4.7★ · 2 shared tags C
-
SMNTCS Custom Logo Link 2K+ installs · 4.5★ · 2 shared tags A -
Logo Switcher 700+ installs · 4.0★ · 2 shared tags D -
Blocksy Companion 300K+ installs · 4.6★ · 1 shared tag A -
Favicon by RealFaviconGenerator 200K+ installs · 4.9★ · 1 shared tag A -
Black Studio TinyMCE Widget 200K+ installs · 4.7★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Custom Site Logo into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/custom-site-logo" width="480" height="300" style="border:0" loading="lazy" title="Custom Site Logo — Plugin Pulse"></iframe> Custom Site Logo: 1K+ active installs, 4.7★ (9 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/custom-site-logo
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