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wp.org search vs our merit ranking: “customizable sitemap”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “customizable sitemap”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Image & Video XML Sitemap shows at wp.org #5 but places #21 on merit, a gap of 16 places. Its 300+ installs carry it up the search order; its 4.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

eCommerce Product Catalog places #7 on merit, 4.7★ from 270 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #1 2 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #2 3 Dynamic XML Sitemaps Generator for Google 20K+ · 4.7★ (47) wp.org #3 4 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #4 5 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #7 2 too low 6 Polylang 900K+ · 4.7★ (3004) wp.org #10 4 too low 7 eCommerce Product Catalog 7K+ · 4.7★ (270) wp.org #19 ↓2 12 too low 8 Super Video player – Fully Customizable Video Player with Playlist 2K+ · 4.2★ (30) wp.org #9 1 too low 9 Tiered Pricing Table for WooCommerce 10K+ · 4.7★ (104) wp.org #20 ↑1 11 too low 10 GPTranslate – Multilingual AI Translation Agent for WordPress: Translate Your Site with AI 500+ · 5.0★ (34) wp.org #15 ↑3 5 too low 11 Dynamic HTML Sitemap 60+ · 5.0★ (6) wp.org #6 5 too high 12 Clean Login 5K+ · 4.7★ (144) wp.org #24 12 too low 13 Xagio SEO & AEO – AI SEO for Google Rankings & AI Visibility 10K+ · 4.9★ (51) wp.org #21 ↑1 8 too low 14 Translate and boost SEO – Automatic AI translation – wpLingua 2K+ · 4.9★ (33) wp.org #16 ↑3 2 too low 15 ConveyThis AI Multilingual Translation 1K+ · 4.4★ (145) wp.org #23 8 too low 16 Event Genius – Event Calendar, Event Registration, and Attendee Management 600+ · 4.8★ (17) wp.org #12 4 too high 17 MxChat – AI Chatbot & Content Generation for WordPress 2K+ · 5.0★ (31) wp.org #18 ↓2 1 too low 18 Web Accessibility (formally known as Ally) – WCAG Scanning, Guided Fixes, Usability Widget 500K+ · 2.9★ (163) wp.org #11 ↑2 7 too high 19 SiteSEO – SEO Simplified 400K+ · 4.0★ (8) wp.org #8 11 too high 20 Remote Website Management by Watchful 3K+ · 5.0★ (6) wp.org #17 ↑3 3 too high 21 Image & Video XML Sitemap 300+ · 4.0★ (3) wp.org #5 16 too high 22 Better Sitemap for Elementor 30+ · 0.0★ (0) wp.org #13 ↑1 9 too high 23 Really Simple XML and HTML Sitemap 100+ · 0.0★ (0) wp.org #14 ↑1 9 too high 24 CookieRay – Cookie Banner for Cookie Consent (GDPR/CCPA Compliant) 1K+ · 5.0★ (1) wp.org #22 ↑1 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.