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wp.org search vs our merit ranking: “customize page”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “customize page”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20. 5 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Customize My Account Page shows at wp.org #4 but places #23 on merit, a gap of 19 places. Its 500+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager places #5 on merit, 5.0★ from 1525 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7323) wp.org #1 2 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #2 3 WP Sitemap Page 200K+ · 4.8★ (205) wp.org #3 4 PPWP – Password Protect Pages 30K+ · 4.7★ (271) wp.org #8 4 too low 5 Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager 90K+ · 5.0★ (1525) wp.org #15 ↑1 10 too low 6 Landing Page Builder – Coming Soon page, Maintenance Mode, Lead Page, WordPress Landing Pages 8K+ · 4.6★ (202) wp.org #9 3 too low 7 WooCommerce 7M+ · 4.5★ (4833) wp.org #7 8 StoreCustomizer – A plugin to Customize all WooCommerce Pages 20K+ · 4.8★ (127) wp.org #12 4 too low 9 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #16 ↑1 7 too low 10 Loading Page with Loading Screen 10K+ · 4.6★ (124) wp.org #14 4 too low 11 WP Duplicate Page 60K+ · 4.2★ (16) wp.org #6 5 too high 12 Post and Page Builder by BoldGrid – Visual Drag and Drop Editor 50K+ · 4.7★ (140) wp.org #19 7 too low 13 LoginPress | wp-login Custom Login Page Customizer 200K+ · 4.8★ (1077) wp.org #21 8 too low 14 Nested Pages 90K+ · 4.7★ (126) wp.org #18 4 too low 15 Greenshift – animation and page builder blocks 70K+ · 4.8★ (107) wp.org #13 2 too high 16 Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ · 4.7★ (251) wp.org #22 6 too low 17 SysBasics Customize My Account for WooCommerce – Live My Account Customizer 7K+ · 4.2★ (33) wp.org #10 ↓1 7 too high 18 Duplicate Page and Post 70K+ · 4.6★ (29) wp.org #11 ↑1 7 too high 19 Bold Page Builder 40K+ · 3.6★ (66) wp.org #17 ↓2 2 too high 20 Customize Admin 3K+ · 3.6★ (5) wp.org #5 15 too high 21 Page View Count 10K+ · 4.0★ (55) wp.org #20 1 too high 22 Simple Site Map Page 6K+ · 4.3★ (6) wp.org #24 2 too low 23 Customize My Account Page 500+ · 5.0★ (1) wp.org #4 19 too high 24 Archive Page 700+ · 5.0★ (3) wp.org #23 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.