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wp.org search vs our merit ranking: “daily rate”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “daily rate”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Leartes TRY Exchange Rates shows at wp.org #6 but places #22 on merit, a gap of 16 places. Its 500+ installs carry it up the search order; its 5.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #1 2 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1072) wp.org #3 ↓1 1 too low 3 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #4 ↓1 1 too low 4 Keep Backup Daily 200+ · 4.4★ (45) wp.org #2 2 too high 5 Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2216) wp.org #7 ↑7 2 too low 6 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (759) wp.org #5 ↓1 1 too high 7 NinjaFirewall (WP Edition) – Advanced Security Plugin and Firewall 100K+ · 4.9★ (220) wp.org #8 ↑1 1 too low 8 Price Based on Country for WooCommerce 20K+ · 4.8★ (262) wp.org #9 ↓2 1 too low 9 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #11 2 too low 10 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #13 ↓5 3 too low 11 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #10 ↓4 1 too high 12 Antispam Bee 700K+ · 4.8★ (226) wp.org #12 ↓7 13 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #14 ↓1 1 too low 14 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #16 ↓6 2 too low 15 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1668) wp.org #18 ↑4 3 too low 16 WPML Multilingual & Multicurrency for WooCommerce 100K+ · 4.2★ (454) wp.org #17 ↓2 1 too low 17 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #23 ↓3 6 too low 18 FOX – Currency Switcher Professional for WooCommerce 50K+ · 4.4★ (250) wp.org #19 ↓3 1 too low 19 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #21 ↓2 2 too low 20 Wallet for WooCommerce 20K+ · 4.7★ (188) wp.org #24 ↓7 4 too low 21 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #15 ↓3 6 too high 22 Leartes TRY Exchange Rates 500+ · 5.0★ (5) wp.org #6 16 too high 23 Payment Gateway Currency for WooCommerce 300+ · 4.5★ (8) wp.org #22 1 too high 24 Change Price Title for WooCommerce 3K+ · 3.8★ (10) wp.org #20 ↓2 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.