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wp.org search vs our merit ranking: “data requests”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “data requests”, we and wp.org disagree on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Export Customers Data shows at wp.org #7 but places #21 on merit, a gap of 14 places. Its 500+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Yoast SEO – Advanced SEO with real-time guidance and built-in AI places #9 on merit, 4.8★ from 27820 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Schema & Structured Data for WP & AMP 100K+ · 4.5★ (252) wp.org #2 1 too low 2 GDPR Data Request Form 5K+ · 4.9★ (14) wp.org #1 1 too high 3 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #4 1 too low 4 wpDataTables – WordPress Data Table, Dynamic Tables & Table Charts Plugin 60K+ · 4.5★ (449) wp.org #6 ↓1 2 too low 5 NP Quote Request for WooCommerce 8K+ · 4.6★ (87) wp.org #5 ↑4 6 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #8 ↑5 2 too low 7 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #10 ↓3 3 too low 8 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #9 ↑2 1 too low 9 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #14 5 too low 10 Ninja Tables – Easy Data Table Builder 70K+ · 4.6★ (472) wp.org #11 ↓5 1 too low 11 HTTP Requests Manager 1K+ · 5.0★ (8) wp.org #3 8 too high 12 WooCommerce 7M+ · 4.5★ (4833) wp.org #13 ↓3 1 too low 13 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #19 ↓3 6 too low 14 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #15 ↓3 1 too low 15 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (758) wp.org #16 ↑3 1 too low 16 L Log HTTP Requests 2K+ · 5.0★ (15) wp.org #12 ↑3 4 too high 17 FlexTable – Data Table Sync with Google Sheets 3K+ · 4.6★ (35) wp.org #17 ↑5 18 PiWeb Cancel order / Refund request for WooCommerce 1K+ · 4.8★ (39) wp.org #22 ↓1 4 too low 19 YITH Request a Quote for WooCommerce 10K+ · 3.3★ (66) wp.org #18 ↓1 1 too high 20 Post Meta Data Manager 1K+ · 5.0★ (15) wp.org #20 ↓2 21 Export Customers Data 500+ · 5.0★ (3) wp.org #7 14 too high 22 GDPRess | Eliminate external requests to increase GDPR compliance 1K+ · 5.0★ (8) wp.org #24 2 too low 23 Simple Export Import for ACF Data 1K+ · 3.4★ (16) wp.org #21 ↓1 2 too high 24 WP Data Sync 100+ · 3.8★ (5) wp.org #23 ↑1 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.