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wp.org search vs our merit ranking: “db gradient text block”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “db gradient text block”, we and wp.org disagree on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

DB Sync for Microsoft Excel shows at wp.org #3 but places #11 on merit, a gap of 8 places. Its 10+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Logo Slider – Logo Carousel, Logo Showcase, Logo Gallery & Client Logos places #5 on merit, 4.7★ from 252 reviews, but shows at wp.org #9. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Block Animations, Motion & Scroll Effects – Ghost Kit 6K+ · 4.6★ (46) wp.org #2 1 too low 2 Advanced Custom Fields: Extended 100K+ · 4.8★ (132) wp.org #5 3 too low 3 YITH WooCommerce Ajax Product Filter 70K+ · 3.5★ (98) wp.org #4 1 too low 4 WP-Polls 40K+ · 4.2★ (136) wp.org #6 2 too low 5 Logo Slider – Logo Carousel, Logo Showcase, Logo Gallery & Client Logos 30K+ · 4.7★ (252) wp.org #9 ↑8 4 too low 6 Print My Blog – Print, PDF, & eBook Converter WordPress Plugin 8K+ · 4.8★ (115) wp.org #8 2 too low 7 DB Gradient Text Block 80+ · 5.0★ (1) wp.org #1 6 too high 8 Easy Optimizer – PageSpeed, Cache & Core Web Vitals (Unused CSS, Delay JS, Lazy Load) 1K+ · 4.6★ (18) wp.org #12 ↓3 4 too low 9 LazyTasks – Project & Task Management with Collaboration, Kanban and Gantt Chart 90+ · 5.0★ (7) wp.org #10 ↑1 1 too low 10 Section Blocks – Landing Page Sections for the Block Editor 10+ · 5.0★ (4) wp.org #7 3 too high 11 DB Sync for Microsoft Excel 10+ · 5.0★ (1) wp.org #3 8 too high 12 LiveLang – Smart Multilingual Visual Translator 30+ · 5.0★ (5) wp.org #16 ↓1 4 too low 13 Mobile-Refuel Table Reservation 10+ · 5.0★ (6) wp.org #23 ↑1 10 too low 14 Smart Alt Manager 100+ · 5.0★ (3) wp.org #13 ↓1 1 too high 15 ZenMarkup Privacy Analytics 20+ · 5.0★ (2) wp.org #11 ↓1 4 too high 16 Polanger Admin Suite – Secure, Control & Customize WordPress Admin 40+ · 5.0★ (2) wp.org #15 ↓2 1 too high 17 Essential Pro Pack for Elementor — · 5.0★ (2) wp.org #21 ↑1 4 too low 18 Sitevorx — · 5.0★ (2) wp.org #22 ↑1 4 too low 19 Offair – Branded Error Pages 10+ · 0.0★ (0) wp.org #18 1 too high 20 Raffle for WooCommerce 100+ · 5.0★ (1) wp.org #14 6 too high 21 E Exit-Intent Popup 20+ · 0.0★ (0) wp.org #19 ↑1 2 too high 22 Blaze Redirects — · 0.0★ (0) wp.org #20 ↑1 2 too high 23 Media Purge – Unused Media Cleaner & Duplicate Finder 60+ · 5.0★ (1) wp.org #17 ↑2 6 too high 24 LUMN Analytics: Privacy-First, Cookieless Google Analytics Alternative — · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.