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wp.org search vs our merit ranking: “deal bar”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “deal bar”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Bit CRM: Sales CRM Manage Lead, Contact, Deal, Invoice, Client Portal & Collect Payment shows at wp.org #6 but places #20 on merit, a gap of 14 places. Its 300+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Discount Rules for WooCommerce places #10 on merit, 4.9★ from 1397 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #1 2 My Sticky Bar – Floating Notification Bar & Sticky Header (formerly myStickymenu) 100K+ · 4.9★ (1199) wp.org #2 3 NotificationX – FOMO, Live Sales Notification, WooCommerce Sales Popup, GDPR, Social Proof, Announcement Banner & Floating Notification Bar 30K+ · 4.8★ (230) wp.org #5 2 too low 4 WP Coupons and Deals – WordPress Coupon Plugin 1K+ · 4.7★ (125) wp.org #4 5 HashBar – Announcement, Notification Bar & Popup Campaign 9K+ · 4.2★ (38) wp.org #3 2 too high 6 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #8 2 too low 7 Finale Lite – Sales Countdown Timer & Discount for WooCommerce 3K+ · 4.7★ (151) wp.org #7 8 Smart Slider 3 800K+ · 4.9★ (1125) wp.org #13 5 too low 9 Smart Coupons For WooCommerce Coupons 30K+ · 4.7★ (133) wp.org #12 3 too low 10 Discount Rules for WooCommerce 100K+ · 4.9★ (1397) wp.org #20 10 too low 11 WP Rollback – Rollback Plugins and Themes 200K+ · 4.9★ (215) wp.org #15 4 too low 12 ShopLentor – All-in-One WooCommerce Growth & Store Enhancement Plugin 80K+ · 4.5★ (278) wp.org #14 2 too low 13 Qi Addons For Elementor 200K+ · 4.8★ (205) wp.org #16 3 too low 14 Multiple Domain Mapping on Single Site 6K+ · 4.6★ (48) wp.org #10 4 too high 15 Product Badge, Label, Countdown Timer for WooCommerce – Sale Booster 5K+ · 4.8★ (30) wp.org #11 4 too high 16 HurryTimer – An Scarcity and Urgency Countdown Timer for WordPress & WooCommerce 20K+ · 4.8★ (170) wp.org #21 5 too low 17 BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ · 4.8★ (85) wp.org #19 2 too low 18 Super RSS Reader – Add attractive RSS Feed Widget 9K+ · 4.6★ (67) wp.org #17 1 too high 19 StoreGrowth – Upsell, BOGO, Quick View, Direct Checkout & Side Cart for WooCommerce 2K+ · 5.0★ (7) wp.org #9 10 too high 20 Bit CRM: Sales CRM Manage Lead, Contact, Deal, Invoice, Client Portal & Collect Payment 300+ · 5.0★ (4) wp.org #6 14 too high 21 WPC Coupon Listing for WooCommerce 1K+ · 4.7★ (3) wp.org #18 3 too high 22 Power Coupons for WooCommerce 30K+ · 5.0★ (3) wp.org #23 1 too low 23 FlyCRM – CRM with Sales Pipeline and Deal Management for WooCommerce 300+ · 0.0★ (0) wp.org #22 1 too high 24 Announcement Notification Bar – Notification Top Bar & Sticky Call to Action Banner 60+ · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.