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wp.org search vs our merit ranking: “debts”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “debts”, we and wp.org disagree on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Zero BS Accounting shows at wp.org #6 but places #13 on merit, a gap of 7 places. Its 50+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder places #1 on merit, 4.8★ from 90 reviews, but shows at wp.org #5. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) wp.org #5 ↑1 4 too low 2 Plausible Analytics 10K+ · 5.0★ (29) wp.org #4 ↓1 2 too low 3 Tabby Checkout 4K+ · 5.0★ (1) wp.org #1 2 too high 4 Split Pay – Stripe Connect Split Payments & Multi-Vendor Marketplace for WooCommerce & FluentCart 100+ · 5.0★ (21) wp.org #13 9 too low 5 Home Affordability Calculator 80+ · 0.0★ (0) wp.org #2 3 too high 6 Giuliomax Menu Builder 20+ · 5.0★ (9) wp.org #17 ↑1 11 too low 7 DMValdez AI Context 40+ · 0.0★ (0) wp.org #3 ↑1 4 too high 8 Blockenberg — 645 Advanced Gutenberg Blocks, 683 Templates and AI Agent for WordPress Block Editor 1K+ · 4.6★ (5) wp.org #8 9 U.S. Debt Clock Widget 100+ · 5.0★ (3) wp.org #9 ↓2 10 Easy Form 100+ · 4.2★ (5) wp.org #11 1 too low 11 Novalnet Payment Gateway for WooCommerce 1K+ · 4.3★ (4) wp.org #10 1 too high 12 Float Payment Gateway 100+ · 0.0★ (0) wp.org #7 ↑2 5 too high 13 Zero BS Accounting 50+ · 5.0★ (1) wp.org #6 ↓1 7 too high 14 AddonCraft for Elementor — · 5.0★ (2) wp.org #18 ↓1 4 too low 15 Novalnet Payment Gateway for Easy Digital Downloads 20+ · 4.0★ (1) wp.org #12 3 too high 16 Commercial Real Estate Valuation Calculator 60+ · 0.0★ (0) wp.org #14 2 too high 17 S SmartMoney77 Financial Calculators 10+ · 0.0★ (0) wp.org #16 1 too high 18 SORS API for WooCommerce 10+ · 0.0★ (0) wp.org #19 1 too low 19 FinSpark: Calculator Suite — · 5.0★ (1) wp.org #15 4 too high 20 Kargomucuz Shipping for WooCommerce — · 0.0★ (0) wp.org #20 21 All DashAI — · 0.0★ (0) wp.org #21 22 Dakidarts Numerology Core — · 0.0★ (0) wp.org #22 23 Personal Finance Manager – PN — · 0.0★ (0) wp.org #23 ↑1 24 Lenderd Mortgage Application — · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.