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wp.org search vs our merit ranking: “deduplication”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “deduplication”, we and wp.org disagree on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Easy Popup Lightbox Maker shows at wp.org #11 but places #21 on merit, a gap of 10 places. Its 40+ installs carry it up the search order; its 3.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

merit plugin wp.org
1 Advanced IP Blocker 3K+ · 4.9★ (27) wp.org #3 ↑1 2 too low 2 UniPixel: Meta, Pinterest, TikTok, Google & Microsoft Server-Side Tracking for WooCommerce 200+ · 4.8★ (4) wp.org #1 1 too high 3 TikTok 200K+ · 1.8★ (39) wp.org #2 1 too high 4 WC Sale Discord Notifications 100+ · 5.0★ (5) wp.org #6 2 too low 5 TrackSure Cloud – Server-Side Tracking, Meta CAPI & GA4 for WooCommerce 70+ · 5.0★ (3) wp.org #4 ↓1 1 too high 6 CapiFlow – Conversions API (CAPI) Tracking for WooCommerce 20+ · 5.0★ (3) wp.org #7 1 too low 7 UWH Site Migrator – WP Migration, Backup & Restore 300+ · 5.0★ (3) wp.org #8 ↑7 1 too low 8 Podcast Analytics for OP3 20+ · 5.0★ (6) wp.org #15 ↑6 7 too low 9 Instant Emoji Reactions 100+ · 4.4★ (5) wp.org #10 ↑1 1 too low 10 Mira LLM Optimizer 30+ · 5.0★ (4) wp.org #12 ↑1 2 too low 11 Pinny's Multi Admin – Add Multiple Admin Emails 100+ · 0.0★ (0) wp.org #5 6 too high 12 Phrase TMS Integration for WordPress 100+ · 4.0★ (4) wp.org #14 ↓2 2 too low 13 CAPI Suite: Meta Pixel, Pinterest & TikTok for WooCommerce 100+ · 5.0★ (2) wp.org #17 ↑2 4 too low 14 PixelFlow – Meta & TikTok Pixel + Conversions API for WooCommerce 10+ · 5.0★ (2) wp.org #18 4 too low 15 Quantely Activity 10+ · 5.0★ (1) wp.org #9 ↓1 6 too high 16 ServerTrack – Server-Side Tracking & Tagging for WooCommerce 20+ · 0.0★ (0) wp.org #13 ↑1 3 too high 17 AAWEB Product Image Hover Swap for WooCommerce 50+ · 0.0★ (0) wp.org #16 ↑1 1 too high 18 Auto Sync for FB 40+ · 0.0★ (0) wp.org #19 1 too low 19 Speedaf Express for woocommerce 40+ · 0.0★ (0) wp.org #20 1 too low 20 Measurement Pixel for OpenAI Ads 100+ · 0.0★ (0) wp.org #22 ↑1 2 too low 21 Easy Popup Lightbox Maker 40+ · 3.0★ (3) wp.org #11 ↓2 10 too high 22 Webwall QR Campaign Tracker 10+ · 5.0★ (1) wp.org #21 1 too high 23 Nokko RSS Aggregator — · 5.0★ (1) wp.org #23 ↑1 24 Aetta Email Capture — · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.