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← Rankings

wp.org search vs our merit ranking: “display logo”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “display logo”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WBD Logo Carousel For Gutenberg shows at wp.org #7 but places #17 on merit, a gap of 10 places. Its 600+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Royal Addons for Elementor – Addons and Templates Kit for Elementor places #9 on merit, 4.8★ from 612 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Logo Carousel – Responsive Logo Slider, Logo Showcase, and Clients Logo Gallery 20K+ · 4.7★ (162) wp.org #1 2 Logo Slider – Logo Showcase, Logo Carousel, Logo Gallery and Client Logo Presentation 30K+ · 4.7★ (252) wp.org #2 3 Logo Slider WP – Responsive Logo Carousel, Logo Gallery & Logo Showcase 10K+ · 4.5★ (61) wp.org #3 4 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7323) wp.org #6 ↑1 2 too low 5 Logo Showcase Ultimate – Logo Carousel, Logo Slider & Logo Grid 2K+ · 4.7★ (27) wp.org #5 6 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #13 7 too low 7 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2051) wp.org #16 ↑2 9 too low 8 Logo Showcase – Responsive Logo Carousel, Logo Slider & Logo Grid 5K+ · 4.6★ (10) wp.org #4 4 too high 9 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #23 ↑1 14 too low 10 Logo Slider and Showcase 7K+ · 3.9★ (17) wp.org #8 2 too high 11 Custom Site Logo 1K+ · 4.7★ (9) wp.org #9 2 too high 12 Change WordPress Admin Logo 400+ · 5.0★ (8) wp.org #14 2 too low 13 WEN Logo Slider 1K+ · 4.4★ (10) wp.org #12 1 too high 14 Logos Reftagger 10K+ · 4.8★ (15) wp.org #21 ↑1 7 too low 15 Logo Showcase – Logo Slider, Carousel & Sponsors Gallery 900+ · 4.2★ (10) wp.org #11 4 too high 16 Logo Showcase with Logo Carousel, Logo Slider & Logo Grid 200+ · 5.0★ (6) wp.org #10 6 too high 17 WBD Logo Carousel For Gutenberg 600+ · 5.0★ (2) wp.org #7 ↓1 10 too high 18 Logo Showcase – Carousel, Slider, Grid & List for WordPress 400+ · 4.5★ (6) wp.org #15 3 too high 19 affiliate-toolkit – Multi-Network Affiliate & Amazon Product Display 2K+ · 4.5★ (22) wp.org #24 5 too low 20 Széchenyi 2020 Logo 1K+ · 5.0★ (4) wp.org #18 ↓2 2 too high 21 Logo or Image Replace by mycore.global 300+ · 4.7★ (3) wp.org #22 ↓1 1 too low 22 Logo Slider – Infinite Carousel & Marquee Block 300+ · 5.0★ (2) wp.org #17 5 too high 23 Logo Per Page 100+ · 5.0★ (1) wp.org #19 ↑1 4 too high 24 Logo Carousel – showcase client logos professionally 800+ · 4.0★ (2) wp.org #20 ↓1 4 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.