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wp.org search vs our merit ranking: “display products”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “display products”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WCBoost – Products Compare shows at wp.org #4 but places #24 on merit, a gap of 20 places. Its 30K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Bulk Edit Products for WooCommerce – WP Sheet Editor places #12 on merit, 4.9★ from 228 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #1 2 HUSKY – Products Filter for WooCommerce Professional. MCP is onboard 80K+ · 4.6★ (337) wp.org #2 3 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1013) wp.org #5 2 too low 4 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #11 7 too low 5 Variation Price Display Range for WooCommerce 9K+ · 5.0★ (43) wp.org #6 1 too low 6 Magical Shop Builder – WooCommerce Template Builder for Elementor | Shop, Cart, Checkout & Product Page Builder 3K+ · 5.0★ (9) wp.org #3 3 too high 7 Related Products – Create Upsells, Cross-sells, and Product Recommendations for WooCommerce 10K+ · 4.6★ (82) wp.org #8 1 too low 8 Product Slider, Product Grid, Product Masonry 9K+ · 4.3★ (86) wp.org #7 1 too high 9 Meta Field Block – Display Custom Fields for ACF, Meta Box and More 10K+ · 5.0★ (57) wp.org #10 1 too low 10 Rearrange Products for WooCommerce 20K+ · 4.6★ (58) wp.org #9 1 too high 11 Products Per Page for WooCommerce 10K+ · 4.8★ (80) wp.org #14 3 too low 12 Bulk Edit Products for WooCommerce – WP Sheet Editor 10K+ · 4.9★ (228) wp.org #20 ↓1 8 too low 13 Advanced Product Fields (Product Addons) for WooCommerce 50K+ · 4.8★ (284) wp.org #21 ↓5 8 too low 14 Bulky – Bulk Edit Products for WooCommerce 10K+ · 4.6★ (53) wp.org #15 ↓1 1 too low 15 Product Bundle Builder for WooCommerce 6K+ · 4.8★ (61) wp.org #19 ↑4 4 too low 16 Free WooCommerce Products Slider/Carousel Pro 2K+ · 4.7★ (17) wp.org #12 4 too high 17 Product Category Slider & Grid for WooCommerce – Reno Product Category 9K+ · 4.8★ (91) wp.org #24 ↓2 7 too low 18 Conditionally display featured image on singular posts and pages 30K+ · 4.8★ (38) wp.org #23 ↓2 5 too low 19 affiliate-toolkit – Multi-Network Affiliate & Amazon Product Display 2K+ · 4.5★ (22) wp.org #18 1 too high 20 Swap Google Fonts Display: Improve Font Rendering & Performance 10K+ · 4.4★ (13) wp.org #17 3 too high 21 Shipping Method Display Style for WooCommerce 2K+ · 4.6★ (21) wp.org #22 ↓2 1 too low 22 Magical Posts Display – Elementor Advanced Posts widgets 3K+ · 4.4★ (10) wp.org #13 9 too high 23 Product Sort and Display for WooCommerce 2K+ · 3.1★ (45) wp.org #16 ↓1 7 too high 24 WCBoost – Products Compare 30K+ · 5.0★ (1) wp.org #4 20 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.