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wp.org search vs our merit ranking: “domain expiry date”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “domain expiry date”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Uptime Monitoring for WordPress – My Website is Online shows at wp.org #11 but places #23 on merit, a gap of 12 places. Its 500+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro places #12 on merit, 4.7★ from 122 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1,321) wp.org #1 2 Simple Membership 40K+ · 4.6★ (476) wp.org #2 3 WP Encryption: Easy SSL / HTTPS & Free SSL certificate, HTTPS redirect 50K+ · 4.9★ (1,146) wp.org #4 wp.org ranks it 1 place below merit 4 WP Super Cache 1M+ · 4.3★ (1,346) wp.org #3 wp.org ranks it 1 place above merit 5 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1,463) wp.org #6 wp.org ranks it 1 place below merit 6 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,051) wp.org #7 wp.org ranks it 1 place below merit 7 Easy HTTPS Redirection (SSL) 100K+ · 4.2★ (71) wp.org #5 wp.org ranks it 2 places above merit 8 Auto-Install Free SSL – Generate & Install Free SSL Certificates 8K+ · 4.9★ (405) wp.org #10 wp.org ranks it 2 places below merit 9 Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA 800K+ · 4.8★ (3,027) wp.org #12 wp.org ranks it 3 places below merit 10 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #8 wp.org ranks it 2 places above merit 11 BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ · 4.8★ (85) wp.org #14 wp.org ranks it 3 places below merit 12 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #16 wp.org ranks it 4 places below merit 13 Gift Up Gift Cards for WordPress and WooCommerce 5K+ · 4.9★ (235) wp.org #19 ↑1 wp.org ranks it 6 places below merit 14 CAOS | Host Google Analytics Locally 10K+ · 4.9★ (128) wp.org #18 ↑1 wp.org ranks it 4 places below merit 15 Product Labels For Woocommerce (Sale Badges) 10K+ · 4.7★ (55) wp.org #13 wp.org ranks it 2 places above merit 16 FAZ Cookie Manager 3K+ · 5.0★ (31) wp.org #23 ↓2 wp.org ranks it 7 places below merit 17 Server Info – System Health & Diagnostics Suite 3K+ · 3.8★ (12) wp.org #9 wp.org ranks it 8 places above merit 18 Filr – Secure document library 700+ · 4.6★ (18) wp.org #17 wp.org ranks it 1 place above merit 19 Version Info – Server Health Monitor, PHP & MySQL Version Display, Environment Indicators 10K+ · 5.0★ (15) wp.org #21 ↑2 wp.org ranks it 2 places below merit 20 WPEPP – Essential Security, Password Protect & Login Page Customizer 3K+ · 4.1★ (19) wp.org #20 ↓2 21 Double Opt-In for Contact Form 7 – Secure, GDPR-Compliant Email Verification 1K+ · 5.0★ (9) wp.org #24 wp.org ranks it 3 places below merit 22 phpinfo() WP – Site Health, PHP Compatibility & Server Audit 3K+ · 4.5★ (8) wp.org #22 23 Uptime Monitoring for WordPress – My Website is Online 500+ · 5.0★ (2) wp.org #11 wp.org ranks it 12 places above merit 24 Smart Content Expiry 20+ · 0.0★ (0) wp.org #15 wp.org ranks it 9 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.