Gift Up Gift Cards for WordPress and WooCommerce
by Gift Up! · eCommerce
The simplest way to sell gift cards online. Sell your own gift cards, gift certificates and gift vouchers from inside your WordPress website easily wi …
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Health
A 92/100
no flags
Active installs
5K+
≈5.9K estimated
Momentum
+5%
downloads vs prior 30d
Biggest opportunity: Swap “woocommerce” for “gifts”. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “gifts” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
92 health vs 71 average across 9,746 eCommerce plugins
Install conversion
How it's measured →2.2%
of downloads still active
At least 5K of 224.8K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,141 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 8 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 24 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.9★ over 235 reviews, smoothed to 4.76★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
41
Momentum
Losing ground
-0.1
Velocity
places per keyword, 28d
25%
Breadth
of keywords climbing, 28d
+0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| gift certificate your tag | #1 | #1 | 0 |
| gift cards your tag | #2 | #2 | up 1 |
| gift certificates your tag | #2 | #2 | 0 |
| gift | #2 | #2 | 0 |
| gift vouchers your tag | #2 | #2 | 0 |
| advanced gift cards | #1 | #1 | 0 |
| gift card | #2 | #2 | up 1 |
| gift voucher | #2 | #2 | 0 |
| gift message | #2 | #2 | 0 |
| up sell | #3 | #3 | 0 |
| woocommerce gift | #3 | #1 | up 1 |
| free gift | #3 | #2 | up 1 |
| free gift plugin | #2 | #2 | 0 |
| woocommerce gift cards | #4 | #2 | up 1 |
| gifts | #4 | #2 | up 1 |
| free gift woocommerce | #3 | #2 | 0 |
| woocommerce free gift | #3 | #2 | 0 |
| vouchers | #8 | #5 | up 2 |
| gift product woocommerce | #4 | #3 | up 1 |
| woocommerce gift card | #5 | #4 | 0 |
| woocommerce your tag | Not in the top 24 | ||
78 searches this plugin appeared in over the last 90 days, 20 listed. 50 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “woocommerce” for “gifts”. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “gifts” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 13.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
8
releases in the last 12 months
24d ago
latest release · v3.3.1 · 7 Oct 2026
132
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “5K+”. Our estimate pins where the real number sits.
Crossed into this band 12 months ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 15 Jun 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ moffatt19904mo ago
Perfect for small businesses
Read on wp.org ↗ - ★★★★★ alecwilson54336mo ago
The pricing structure works well, and very easy to use
Read on wp.org ↗ - ★★★★★ jolfudr11mo ago
I am thoroughly impressed by the visual craftsmanship of this plugin. The UI/UX is clean, intuitive, and blends perfectly into my workflow. It’s refreshing to find a developer who understands that “less is more”—it focuses strictly on the core features you actually need, making it lightweight and easy to set up. If you’re looking for a tool that is both professional and visually stunning, look no further.
Read on wp.org ↗ - ★★★★★ jenderobles11mo ago
Setting up an account was a breeze! Super easy to navigate and loads of customization options.
Read on wp.org ↗ - ★★★★★ elodie0404m12mo ago
Une prise en main sans prise de tête qui permet de mettre en ligne rapidement des bons cadeaux. Il y a bien sur un pourcentage qui est pris sur chaque bon cadeau mais le temps gagné vaut largement celui ci ! Pour l’instant, je suis ultra satisfaite !
Read on wp.org ↗ - ★★★★★ marcoinit1.1y ago
Im a web developer and have not witnessed the customer service I just did from these guys. Not just that their software is soooo easy to use – Would highly recommend them.
Read on wp.org ↗ - ★★★★★ iriscaptures1.1y ago
Facile à utiliser et à prendre en main. Très bonne application, facile à installer, tout est clair et fonctionne parfaitement. L’installation du plug-in sur WordPress est très simple. Il s’intègre facilement à votre site web et à votre portail de paiement. Je recommande vivement.
Read on wp.org ↗ - ★★★★★ jakubseda1.8y ago
Really good app, easy to set up, everything clear and everything works as it should. The one time fee for the full version is really worth it.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.2.1 WP 7.0 Compatibility 3.2.1
- — Version 3.2 Better revoked API key detection 3.2
- — Version 3.1.8 No longer allow different API roots 3.1.8
- — Version 3.1.7 Fixed release tag 3.1.7
- — Version 3.1.5 Fix block property values rending incorect values. WP 6.9 compatibility 3.1.5
- — Version 3.1.4 Fix uninstallation. WP 6.8.3 compatibility 3.1.4
Security history
via Wordfence IntelligenceAll 4 disclosed vulnerabilities are patched in the current version (3.3.1). Sites still on an older version should update.
- 2023-12-01 Cross-Site Request Forgery Affects <= 2.21.3 Patched in 2.22
- Patched Medium · 6.4 Gift Up Gift Cards for WordPress and WooCommerce <= 2.20.1 - Authenticated (Contributor+) Stored Cross-Site Scripting via Shortcode ↗2023-11-03 CVE-2023-5703 Improper Neutralization of Input During Web Page Generation Affects <= 2.20.1 Patched in 2.20.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "The simplest way to sell gift cards online. Sell your own gift cards, gift certificates and gift vouchers f..."
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Mailchimp.
- ✓ Headings and lists 2 headings and 2 lists.
- ✓ Enough to quote 2,275 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-11-05 4K+ → 5K+ up after 2 days in tier
- 2025-11-03 5K+ → 4K+ down after 5 days in tier
- 2025-10-29 4K+ → 5K+ up after 1 days in tier
- 2025-10-28 5K+ → 4K+ down after 1 days in tier
- 2025-10-27 4K+ → 5K+ up after 4 days in tier
- 2025-10-23 5K+ → 4K+ down after 1 days in tier
- 2025-10-22 4K+ → 5K+ up after 17 days in tier
- 2025-10-05 5K+ → 4K+ down after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
PW WooCommerce Gift Cards 20K+ installs · 4.6★ · 2 shared tags A -
Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag C -
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 1 shared tag B -
WooCommerce Stripe Payment Gateway 700K+ installs · 3.1★ · 1 shared tag B -
WooCommerce Tax (formerly WooCommerce Shipping & Tax) 500K+ installs · 2.2★ · 1 shared tag B -
WooCommerce Legacy REST API 400K+ installs · 2.2★ · 1 shared tag C
Embed this report card
Drop a live Pulse card for Gift Up Gift Cards for WordPress and WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/gift-up" width="480" height="300" style="border:0" loading="lazy" title="Gift Up Gift Cards for WordPress and WooCommerce — Plugin Pulse"></iframe> Gift Up Gift Cards for WordPress and WooCommerce: 5K+ active installs, 4.9★ (235 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/gift-up
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