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wp.org search vs our merit ranking: “donor management”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “donor management”, we and wp.org disagree on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

SureDonation – Donation Forms, Fundraising Campaigns & Donor Management shows at wp.org #1 but places #11 on merit, a gap of 10 places. Its 4K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

NotificationX – FOMO, Live Sales Notification, WooCommerce Sales Popup, GDPR, Social Proof, Announcement Banner & Floating Notification Bar places #10 on merit, 4.8★ from 230 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #2 ↓1 1 too low 2 Charitable – Donation & Fundraising Platform (Donation Forms, Recurring Donations & Fundraising Campaigns) 10K+ · 4.9★ (219) wp.org #3 ↑1 1 too low 3 Donation Platform for WooCommerce: Fundraising & Donation Management 7K+ · 4.9★ (99) wp.org #4 ↓1 1 too low 4 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #9 5 too low 5 Paymattic – Secure, Simple Payment & Donation with Subscription Payments, Recurring Donations, Customer Management 3K+ · 4.8★ (44) wp.org #5 6 Donorbox – Free Recurring Donation Plugin and Fundraising Platform 8K+ · 4.8★ (34) wp.org #8 2 too low 7 WhyDonate – FREE Donate button – Crowdfunding – Fundraising 800+ · 4.8★ (43) wp.org #10 3 too low 8 MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ · 4.8★ (438) wp.org #20 ↓1 12 too low 9 The School Management – Education & Learning ERP 700+ · 4.5★ (15) wp.org #7 2 too high 10 NotificationX – FOMO, Live Sales Notification, WooCommerce Sales Popup, GDPR, Social Proof, Announcement Banner & Floating Notification Bar 30K+ · 4.8★ (230) wp.org #23 ↑1 13 too low 11 SureDonation – Donation Forms, Fundraising Campaigns & Donor Management 4K+ · 5.0★ (1) wp.org #1 ↑1 10 too high 12 Stripe Payment Forms by WP Full Pay – Accept Credit Card Payments, Donations & Subscriptions 8K+ · 4.2★ (26) wp.org #14 ↑1 2 too low 13 WPSmartPay – Payment Forms, Invoices, Donations & Subscriptions 100+ · 4.7★ (18) wp.org #17 4 too low 14 IDonate – Blood Donation, Request And Donor Management System 100+ · 4.2★ (5) wp.org #6 8 too high 15 SureMail – SMTP and Email Logs Plugin with Amazon SES, Postmark, and Other Providers 200K+ · 4.7★ (25) wp.org #21 ↑1 6 too low 16 CP Contact Form with PayPal 800+ · 3.8★ (65) wp.org #24 8 too low 17 Kudos Donations: Easy Donations with Mollie & Stripe | One-off & Recurring | PDF Receipts | Buttons & Forms 100+ · 5.0★ (6) wp.org #12 5 too high 18 Zeffy Donate Button 1K+ · 5.0★ (3) wp.org #11 7 too high 19 Philantro – Donations and Donor Management 60+ · 4.2★ (5) wp.org #13 6 too high 20 Mission – Donation Plugin for WordPress – Fundraising & Recurring Donations 70+ · 5.0★ (3) wp.org #16 4 too high 21 Gratora – Donation and Fundraising Platform 30+ · 5.0★ (1) wp.org #15 ↓1 6 too high 22 Wallet Up – Cash App, Venmo, PayPal, Zelle & QR Code Payments 200+ · 5.0★ (1) wp.org #18 ↑2 4 too high 23 Funraise Giving Form 300+ · 5.0★ (1) wp.org #19 ↓1 4 too high 24 Link Invoice Payment for WooCommerce 200+ · 5.0★ (1) wp.org #22 ↓1 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.