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wp.org search vs our merit ranking: “doubleclick”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “doubleclick”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Monetumo AD Monetization shows at wp.org #9 but places #14 on merit, a gap of 5 places. Its 40+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Cookies and Content Security Policy places #4 on merit, 4.9★ from 67 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #1 2 AdRotate Banner Manager 20K+ · 4.3★ (655) wp.org #2 3 AMP for WP – Accelerated Mobile Pages 70K+ · 4.4★ (1319) wp.org #3 4 Cookies and Content Security Policy 10K+ · 4.9★ (67) wp.org #13 ↑1 9 too low 5 WP AdCenter – Ad Manager & Adsense Ads 900+ · 4.5★ (10) wp.org #5 6 AZO Ads – Video Ad, Banner Ad, Popup Ad, AdSense Ad & much more 60+ · 5.0★ (4) wp.org #7 1 too low 7 Video Share VOD – Turnkey Video Site Builder Script 60+ · 2.3★ (12) wp.org #4 3 too high 8 ConvertNow Analytics: Website Stats, Visitor Statistics, AI Traffic and Bot Filtering 70+ · 5.0★ (6) wp.org #14 6 too low 9 AdRedux – Insert Ads & Analytics Codes 100+ · 5.0★ (3) wp.org #12 ↑1 3 too low 10 A Ad Code Manager 40+ · 0.0★ (0) wp.org #6 4 too high 11 Progressive Web Apps 10+ · 4.5★ (4) wp.org #18 ↓1 7 too low 12 FWD Video Player 10+ · 0.0★ (0) wp.org #8 4 too high 13 DFP Ad Manager 100+ · 4.8★ (4) wp.org #23 ↓1 10 too low 14 Monetumo AD Monetization 40+ · 0.0★ (0) wp.org #9 5 too high 15 Nahnu Asset Scanner 10+ · 0.0★ (0) wp.org #10 5 too high 16 Kookies Consent 20+ · 0.0★ (0) wp.org #11 5 too high 17 PostPDFButton – Add PDF Button to posts and pages — · 0.0★ (0) wp.org #15 2 too high 18 ClearOpt – GDPR/CCPA Cookie Consent Banner — · 0.0★ (0) wp.org #16 2 too high 19 Calucon Third-Party Embed Gate 10+ · 0.0★ (0) wp.org #17 ↓1 2 too high 20 Rontar Blog Retargeting 10+ · 0.0★ (0) wp.org #21 ↓1 1 too low 21 Rontar Dynamic Retargeting for WooCommerce 10+ · 0.0★ (0) wp.org #22 ↓1 1 too low 22 A Adbusters 300+ · 0.0★ (0) wp.org #24 ↓1 2 too low 23 Ads.txt 100+ · 5.0★ (1) wp.org #19 ↓1 4 too high 24 A Adstxt Generator & validator 10+ · 5.0★ (1) wp.org #20 ↓1 4 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.