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wp.org search vs our merit ranking: “embed pin”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “embed pin”, we and wp.org disagree on the top plugin, and our order differs from theirs on 18 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

All Embed – Multi-Source Embed Widgets for Elementor shows at wp.org #1 but places #14 on merit, a gap of 13 places. Its 500+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress places #8 on merit, 4.7★ from 370 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 WP Recipe Maker 50K+ · 5.0★ (356) wp.org #4 3 too low 2 Envira Gallery – Image Photo Gallery, Albums, Video Gallery, Slideshows & More 100K+ · 4.7★ (1597) wp.org #6 ↓3 4 too low 3 Juicer.io: Effortlessly embed, curate, and aggregate social media feeds into your website 8K+ · 4.2★ (29) wp.org #2 1 too high 4 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (874) wp.org #7 ↑2 3 too low 5 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #5 ↑2 6 Tutor LMS – eLearning and online course solution 100K+ · 4.4★ (590) wp.org #9 ↓1 3 too low 7 HappyAddons for Elementor – 160 Elementor Widgets, GSAP Animations & Templates 400K+ · 4.8★ (489) wp.org #14 ↓1 7 too low 8 Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370) wp.org #17 9 too low 9 Open User Map – Interactive Leaflet Maps 10K+ · 5.0★ (70) wp.org #15 ↑6 6 too low 10 Waymark 900+ · 5.0★ (54) wp.org #13 3 too low 11 BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ · 4.8★ (85) wp.org #16 5 too low 12 Gutenberg Essential Blocks – Page Builder for Gutenberg Blocks & Patterns 100K+ · 4.9★ (216) wp.org #21 ↑1 9 too low 13 Gmap Block 10K+ · 5.0★ (3) wp.org #3 ↑2 10 too high 14 All Embed – Multi-Source Embed Widgets for Elementor 500+ · 5.0★ (1) wp.org #1 13 too high 15 WP Delicious – Recipe Plugin for Food Bloggers (formerly Delicious Recipes) 4K+ · 4.9★ (72) wp.org #19 ↓1 4 too low 16 Create 6K+ · 4.3★ (25) wp.org #20 ↓5 4 too low 17 Parallax Section Block – Add Parallax Scrolling Effects to Sections 3K+ · 4.3★ (6) wp.org #12 5 too high 18 Store Locator for WordPress📍 1K+ · 5.0★ (5) wp.org #24 6 too low 19 Taggbox: Social Media Feed Widget 1K+ · 5.0★ (4) wp.org #22 ↑1 3 too low 20 Travel Map 1K+ · 5.0★ (1) wp.org #8 ↑2 12 too high 21 Tasty Recipes Lite – WordPress Recipe Card Plugin with Built-In Recipe Schema 2K+ · 5.0★ (2) wp.org #18 ↓1 3 too high 22 Smart Forms & Calculators By Embed Sheets 100+ · 5.0★ (1) wp.org #10 ↑2 12 too high 23 Portfolio Block – The Ultimate Project & Portfolio Builder 800+ · 5.0★ (2) wp.org #23 ↓3 24 My Social Feeds – bring your social content into WordPress 600+ · 5.0★ (1) wp.org #11 13 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.