Icegram Engage – Popups, Optins, CTAs & Lead Generation
by Icegram · Email & Marketing
Also makes 7 other plugins · 64.3K+ installs across the portfolio →
Create high-converting popups, email optins, and CTAs in minutes. Capture leads, grow your email list, and convert visitors into customers—without cod …
90 health vs 63 average across 1,297 Email & Marketing plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Daily downloads
Since 2022-10-05 · 1,424 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
12.9K
now · peak 53.0K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
8
releases in the last 12 months
5mo ago
latest release · v3.1.42
178
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 87% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2015-03-17 · 1,479 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. The recent download trend is too spiky to read.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ anafery2mo ago
Atendeu bem o que eu precisava: um banner informativo com data de ativação e desativação, funcionou muito bem.
Read on wp.org ↗ - ★★★★★ Daniel Figueiredo9mo ago
Excelente plugin. Fácil de usar e eficaz, com bons recursos.
Read on wp.org ↗ - ★★★★★ rickvidallon1.5y ago
Easy to use and integrate into WordPress and more importantly excellent support!
Read on wp.org ↗ - ★★★★★ drbob6251.6y ago
Worked as expected first time – very little learning curve – thanks
Read on wp.org ↗ - ★★★★★ reulys1.6y ago
Super team and support.
Read on wp.org ↗ - ★★★★★ Tsalwa1.8y ago
I need a good popup/ engagement plugin and your is quick to set up. I was having a issue on my site and the support team at Icegram have been so helpful to me. This topic was modified 1 year, 8 months ago by Tsalwa.
Read on wp.org ↗ - ★★★★★ dzinfandel2.3y ago
I only needed a quick and fast alert banner for a CTA and Icegram came recommended.It installed easily and I was able to quickly add a CTA banner and a pop up verification.There are so many other features available on the Pro version I did not know I needed and will be exploring those to increase the functionality of my basic site.
Read on wp.org ↗ - ★★★★★ forzaclaire2.4y ago
Fixed my issue AND improved my post notification system
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.1.42 Fix: Small bug fix 3.1.42
- — Version 3.1.41 Fix: “Specific URLs on this site” field is not getting saved properly 3.1.41
- — Version 3.1.40 Fix: CTA action URL is not getting saved 3.1.40
- — Version 3.1.39 Update: WordPress 6.9 compatibility check 3.1.39
- — Version 3.1.38 Fix: Add new Campaign button not working in some cases 3.1.38
- — Version 3.1.37 Fix: Improved security related to XSS [Thanks to Patchstack team] 3.1.37
Known vulnerabilities
via Wordfence Intelligence19 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.
- Medium · 6.5 Icegram Engage <= 3.1.42 - Authenticated (Contributor+) Second-Order SQL Injection via 'messages[][id]' Parameter ↗2026-07-31 CVE-2026-16087 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 3.1.42 Patched in 3.1.43
- Medium · 5.3 Icegram <= 3.1.35 - Missing Authorization ↗
- Medium · 4.4 Icegram Engage <= 3.1.31 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2025-03-03 CVE-2024-13482 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.1.31 Patched in 3.1.32
- Medium · 4.4 Icegram Engage <= 3.1.31 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2025-03-03 CVE-2024-13486 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.1.31 Patched in 3.1.32
- 2025-01-24 CVE-2025-24542 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.1.31 Patched in 3.1.32
- 2024-12-16 CVE-2024-12302 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.1.31 Patched in 3.1.32
- 2024-08-16 CVE-2024-43344 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.1.25 Patched in 3.1.26
- Medium · 5.3 Icegram <= 3.1.24 - Missing Authorization ↗
- Medium · 4.3 Icegram <= 3.1.21 - Missing Authorization ↗
- Medium · 6.4 Icegram <= 3.1.19 - Authenticated (Contributor+) Stored Cross-Site Scripting via Campaign Message ↗2023-12-27 CVE-2023-51532 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.1.19 Patched in 3.1.20
- 2023-05-22 CVE-2023-2398 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.1.11 Patched in 3.1.12
- Medium · 6.1 Icegram Engage <= 2.1.7 - Cross-Site Scripting ↗2022-05-30 CVE-2022-1776 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 2.1.8 Patched in 2.1.8
- 2021-11-22 CVE-2021-24941 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 2.0.5 Patched in 2.0.5
- 2021-08-17 CVE-2021-36832 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.0.2 Patched in 2.0.3
- Medium · 6.4 Icegram <= 1.10.28.2 - Cross-Site Scripting ↗2019-07-09 CVE-2019-15830 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.10.28.2 Patched in 1.10.29
- Medium · 6.1 Icegram <= 1.9.18 - Cross-Site Scripting ↗2016-07-19 CVE-2016-10963 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 1.9.19 Patched in 1.9.19
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 62 languages, 0 at 90% or more
Plus 38 more locales with partial translations.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-07 20K+ → 10K+ down after 967 days in tier
- 2023-08-14 30K+ → 20K+ down after 6 days in tier
- 2023-08-08 20K+ → 30K+ up after 2 days in tier
- 2023-08-06 30K+ → 20K+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ installs · 4.7★ · 2 shared tags A -
Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ installs · 4.8★ · 2 shared tags A -
Popupsmart 600+ installs · 4.0★ · 2 shared tags B -
Wisepops Popups & Notifications 500+ installs · 4.3★ · 2 shared tags A -
CocoPopup – Gutenberg Popup Builder for WordPress 50+ installs · 4.1★ · 2 shared tags C -
Popup Customizer 10+ installs · 3.6★ · 2 shared tags C
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Drop a live Pulse card for Icegram Engage – Popups, Optins, CTAs & Lead Generation into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/icegram" width="480" height="300" style="border:0" loading="lazy" title="Icegram Engage – Popups, Optins, CTAs & Lead Generation — Plugin Pulse"></iframe> Icegram Engage – Popups, Optins, CTAs & Lead Generation: 10K+ active installs, 4.7★ (369 reviews). Plugin Pulse (WP Mayor), as of 2026-08-28. https://plugins.wpmayor.com/plugin/icegram