Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress
by Icegram · Page Builders
Also makes 8 other plugins · 64.2K+ installs across the portfolio →
Create high-converting popups, floating hello bars, slide-ins, opt-in forms & CTAs in minutes. Unlimited campaigns, no pageview limits & no coding.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
no flags
Active installs
10K+
≈18K estimated
Momentum
+117%
downloads vs prior 30d
Biggest opportunity: Swap “popup”, “popup builder” and “popups” for “welcome”, “slide” and “generation”. “popup” isn't earning its slot: you're not in the first 24 results for its own search. “welcome” sits at #7 untagged, close enough for a declared tag to move it up. “popup builder” isn't earning its slot: you're not in the first 24 results for its own search. “slide” sits at #10 untagged, close enough for a declared tag to move it up. “popups” isn't earning its slot: it only gets you to #24. “generation” sits at #11 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 72 average across 1,891 Page Builders plugins
Install conversion
How it's measured →0.4%
of downloads still active
At least 10K of 2.6M lifetime downloads are still running, below its category: the median Page Builders plugin keeps 2.4%, across 1,264 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Page Builders plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 13 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 1 day ago
Tested up to WordPress 7.1.4, the current branch or newer
4.7★ over 370 reviews, smoothed to 4.63★
5 of 5 tags set · short description in place
0 of 3 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.6
Velocity
places per keyword, 28d
21%
Breadth
of keywords climbing, 28d
-0.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| lead generation your tag | #7 | #7 | down 1 |
| welcome | #7 | #9 | 0 |
| slide | #10 | #12 | down 1 |
| generation | #11 | #10 | down 3 |
| web engage | #5 | #5 | 0 |
| optin your tag | #14 | #10 | down 3 |
| bars | #15 | #13 | 0 |
| pageview | #14 | #15 | down 3 |
| opt in | #15 | #12 | down 1 |
| converting | #17 | #15 | 0 |
| lead | #22 | #16 | down 10 |
| popups your tag | #24 | #15 | 0 |
| hello | #20 | #9 | up 1 |
| opt | #23 | #21 | 0 |
| leads | #18 | #16 | down 3 |
| wordpress optin | #11 | #12 | 0 |
| lead capture | #21 | #15 | down 4 |
| slide in | #13 | #13 | up 1 |
| welcome popup | #14 | #12 | up 1 |
| homepage popup builder | #15 | #13 | down 1 |
| popup your tag | Not in the top 24 | ||
| popup builder your tag | Not in the top 24 | ||
298 searches this plugin appeared in over the last 90 days, 20 listed. 270 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “popup”, “popup builder” and “popups” for “welcome”, “slide” and “generation”. “popup” isn't earning its slot: you're not in the first 24 results for its own search. “welcome” sits at #7 untagged, close enough for a declared tag to move it up. “popup builder” isn't earning its slot: you're not in the first 24 results for its own search. “slide” sits at #10 untagged, close enough for a declared tag to move it up. “popups” isn't earning its slot: it only gets you to #24. “generation” sits at #11 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “optin”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 53K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
13
releases in the last 12 months
yesterday
latest release · v3.1.47 · 30 Oct 2026
183
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 87% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 7 months ago and the previous band took 2.6 years to cross, so the real count is still just under 20K.
Install history since 8 Mar 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ anafery4mo ago
Atendeu bem o que eu precisava: um banner informativo com data de ativação e desativação, funcionou muito bem.
Read on wp.org ↗ - ★★★★★ Daniel Figueiredo11mo ago
Excelente plugin. Fácil de usar e eficaz, com bons recursos.
Read on wp.org ↗ - ★★★★★ rickvidallon1.7y ago
Easy to use and integrate into WordPress and more importantly excellent support!
Read on wp.org ↗ - ★★★★★ drbob6251.8y ago
Worked as expected first time – very little learning curve – thanks
Read on wp.org ↗ - ★★★★★ reulys1.8y ago
Super team and support.
Read on wp.org ↗ - ★★★★★ Tsalwa2.0y ago
I need a good popup/ engagement plugin and your is quick to set up. I was having a issue on my site and the support team at Icegram have been so helpful to me. This topic was modified 1 year, 8 months ago by Tsalwa.
Read on wp.org ↗ - ★★★★★ dzinfandel2.4y ago
I only needed a quick and fast alert banner for a CTA and Icegram came recommended.It installed easily and I was able to quickly add a CTA banner and a pop up verification.There are so many other features available on the Pro version I did not know I needed and will be exploring those to increase the functionality of my basic site.
Read on wp.org ↗ - ★★★★★ forzaclaire2.5y ago
Fixed my issue AND improved my post notification system
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.1.42 Fix: Small bug fix 3.1.42
- — Version 3.1.41 Fix: “Specific URLs on this site” field is not getting saved properly 3.1.41
- — Version 3.1.40 Fix: CTA action URL is not getting saved 3.1.40
- — Version 3.1.39 Update: WordPress 6.9 compatibility check 3.1.39
- — Version 3.1.38 Fix: Add new Campaign button not working in some cases 3.1.38
- — Version 3.1.37 Fix: Improved security related to XSS [Thanks to Patchstack team] 3.1.37
Security history
via Wordfence IntelligenceAll 20 disclosed vulnerabilities are patched in the current version (3.1.47). Sites still on an older version should update.
- Patched Medium · 6.5 Icegram Engage <= 3.1.42 - Authenticated (Contributor+) Second-Order SQL Injection via 'messages[][id]' Parameter ↗2026-07-31 CVE-2026-16087 Improper Neutralization of Special Elements used in an SQL Command Affects <= 3.1.42 Patched in 3.1.43
- Patched Medium · 4.4 Icegram Engage <= 3.1.31 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2025-03-03 CVE-2024-13482 Improper Neutralization of Input During Web Page Generation Affects <= 3.1.31 Patched in 3.1.32
- Patched Medium · 4.4 Icegram Engage <= 3.1.31 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2025-03-03 CVE-2024-13486 Improper Neutralization of Input During Web Page Generation Affects <= 3.1.31 Patched in 3.1.32
- 2025-01-24 CVE-2025-24542 Improper Neutralization of Input During Web Page Generation Affects <= 3.1.31 Patched in 3.1.32
- Patched Medium · 6.4 Icegram Engage <= 3.1.31 - Authenticated (Author+) Stored Cross-Site Scripting ↗2024-12-16 CVE-2024-12302 Improper Neutralization of Input During Web Page Generation Affects <= 3.1.31 Patched in 3.1.32
- 2024-08-16 CVE-2024-43344 Improper Neutralization of Input During Web Page Generation Affects <= 3.1.25 Patched in 3.1.26
- Patched Medium · 5.3 Icegram <= 3.1.24 - Missing Authorization to Unauthenticated Message Duplication ↗
- Patched Medium · 6.4 Icegram <= 3.1.19 - Authenticated (Contributor+) Stored Cross-Site Scripting via Campaign Message ↗2023-12-27 CVE-2023-51532 Improper Neutralization of Input During Web Page Generation Affects <= 3.1.19 Patched in 3.1.20
- 2023-05-22 CVE-2023-2398 Improper Neutralization of Input During Web Page Generation Affects <= 3.1.11 Patched in 3.1.12
- 2022-05-30 CVE-2022-1776 Improper Neutralization of Input During Web Page Generation Affects < 2.1.8 Patched in 2.1.8
- 2021-11-22 CVE-2021-24941 Improper Neutralization of Input During Web Page Generation Affects < 2.0.5 Patched in 2.0.5
- 2021-08-17 CVE-2021-36832 Improper Neutralization of Input During Web Page Generation Affects <= 2.0.2 Patched in 2.0.3
- 2019-07-09 CVE-2019-15830 Improper Neutralization of Input During Web Page Generation Affects <= 1.10.28.2 Patched in 1.10.29
- 2016-07-19 CVE-2016-10963 Improper Neutralization of Input During Web Page Generation Affects < 1.9.19 Patched in 1.9.19
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 58 languages, 0 at 90% or more
Plus 34 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Create high-converting popups, floating hello bars, slide-ins, opt-in forms & CTAs in minutes. Unlimited ca..."
- ✓ Has a FAQ 11 questions in the FAQ.
- ✓ FAQ asks real questions 11 of 11 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("built for", "for developers").
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Block editor and 15 more.
- ✓ Headings and lists 9 headings and 8 lists.
- ✓ Enough to quote 10,049 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-07 20K+ → 10K+ down after 967 days in tier
- 2023-08-14 30K+ → 20K+ down after 6 days in tier
- 2023-08-08 20K+ → 30K+ up after 2 days in tier
- 2023-08-06 30K+ → 20K+ down after 306 days in tier
- 2022-10-04 40K+ → 30K+ down after 1706 days in tier
- 2018-02-01 30K+ → 40K+ up after 287 days in tier
- 2017-04-20 20K+ → 30K+ up after 209 days in tier
- 2016-09-23 10K+ → 20K+ up after 343 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ installs · 4.3★ · 3 shared tags A -
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ installs · 4.9★ · 3 shared tags A -
Advanced Popups 60K+ installs · 3.9★ · 3 shared tags B -
Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ installs · 4.8★ · 3 shared tags A -
CM Pop-Up – Create engaging popups to capture attention and boost interaction 8K+ installs · 3.6★ · 3 shared tags B -
AI Popup Builder & Popup Maker by OptiMonk 3K+ installs · 4.6★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/icegram" width="480" height="300" style="border:0" loading="lazy" title="Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress — Plugin Pulse"></iframe> Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress: 10K+ active installs, 4.7★ (370 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/icegram
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