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wp.org search vs our merit ranking: “entra id”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “entra id”, we and wp.org disagree on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

All-in-One Microsoft 365 & Entra ID / Azure AD SSO Login shows at wp.org #4 but places #8 on merit, a gap of 4 places. Its 600+ installs carry it up the search order; its 3.9★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WPO365 | SEAMLESS WORDPRESS + MICROSOFT INTEGRATION (WPO365 | LOGIN) 10K+ · 4.9★ (154) wp.org #2 1 too low 2 SAML Single Sign On – SSO Login 10K+ · 4.9★ (402) wp.org #3 1 too low 3 OAuth Single Sign On – SSO (OAuth Client) 6K+ · 4.9★ (327) wp.org #5 ↑14 2 too low 4 S SSO for Entra ID 700+ · 5.0★ (5) wp.org #1 3 too high 5 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #6 1 too low 6 WPO365 | MICROSOFT 365 GRAPH MAILER 10K+ · 5.0★ (40) wp.org #7 ↓2 1 too low 7 Meow Mailer – Free SMTP, Everything Included 1K+ · 5.0★ (26) wp.org #10 ↓2 3 too low 8 All-in-One Microsoft 365 & Entra ID / Azure AD SSO Login 600+ · 3.9★ (7) wp.org #4 4 too high 9 Employee Directory – Staff & Team Directory 100+ · 4.1★ (16) wp.org #8 ↓1 1 too high 10 SSO for Microsoft Entra 20+ · 0.0★ (0) wp.org #9 ↑4 1 too high 11 Open Access SSO 100+ · 0.0★ (0) wp.org #11 ↑1 12 Login with Microsoft Entra ID 40+ · 0.0★ (0) wp.org #12 ↓2 13 ITX UserOps — User Management, Login Activity, Sessions & Audit Log 10+ · 5.0★ (2) wp.org #21 ↑2 8 too low 14 DixonSMTP for Outlook & Microsoft 365 40+ · 0.0★ (0) wp.org #13 ↑2 1 too high 15 SSO & SAML Login — Azure AD / Entra ID — · 0.0★ (0) wp.org #14 1 too high 16 IntranetOS Employee Intranet with Entra ID — · 0.0★ (0) wp.org #15 ↑1 1 too high 17 Web357 Mail Connect for Microsoft Outlook 365 20+ · 0.0★ (0) wp.org #17 ↑4 18 VR SMTP Mailer 20+ · 0.0★ (0) wp.org #19 ↑4 1 too low 19 Simple Image SEO 20+ · 0.0★ (0) wp.org #20 1 too low 20 WBS Connect for Dataverse — · 5.0★ (1) wp.org #16 ↑1 4 too high 21 C Cross-Site SSO for OpenID Connect — · 0.0★ (0) wp.org #23 2 too low 22 Cordex Forms — · 5.0★ (1) wp.org #18 ↓1 4 too high 23 Report Viewer for Power BI — · 0.0★ (0) wp.org #24 1 too low 24 Authlify – Custom Login URL, Login Security, 2FA & Login Page Designer 30+ · 1.0★ (1) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.