Meow Mailer – Free SMTP, Everything Included
by Jordy Meow · Email & Marketing
Also makes 29 other plugins · 351.8K+ installs across the portfolio →
Reliable WordPress email through the provider of your choice, with a real email log, one click resend, failure alerts and offline mode. All free.
96 health vs 63 average across 1,689 Email & Marketing plugins
Install conversion
How it's measured →9.3%
of downloads still active
At least 700 of 7.5K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 1.0%, across 1,185 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
| Keyword | wp.org | On merit | Change |
|---|---|---|---|
| envelope sender | #3 | #3 | — |
| mailer | #3 | #5 | 0 |
| offline | #7 | #12 | — |
| postmark | #7 | #9 | +1 |
| amazon ses | #9 | #13 | +1 |
| change mail sender | #9 | #10 | — |
| gmail | #9 | #14 | 0 |
| mailgun | #9 | #14 | +1 |
| sendgrid smtp | #10 | #11 | 0 |
| deliverability | #11 | #10 | +1 |
| free | #11 | #17 | 0 |
| gmail smtp | #11 | #11 | 0 |
| smtp | #11 | #13 | 0 |
| sendgrid | #12 | #16 | 0 |
| wp smtp | #12 | #13 | — |
| oauth | #13 | #14 | +1 |
| wp mail smtp | #14 | #16 | 0 |
| dismiss notices | #17 | #16 | 0 |
| wordpress mail smtp | #17 | #17 | — |
| paywall | #18 | #13 | +1 |
Showing the 20 best of 26 tracked keywords.
What to do about it
- Add “envelope sender”, “offline” and “postmark” to your wp.org tags. You already rank #3, #7 and #7 for them without listing them. WordPress.org counts only your first five tags, so these are the slots worth spending.
- One page off on “deliverability”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “smtp”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 2026-07-01 · 84 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
2.5K
now · peak 4.8K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “700+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
At the current install trend, crossing 800+ in roughly 16 days.
Install history · since 2026-08-08 · 47 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. A declining trend compresses what a buyer would pay.
Details
Languages
via translate.wordpress.orgTranslated into 4 languages, 2 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-17 600+ → 700+ up after 12 days in tier
- 2026-09-05 500+ → 600+ up after 21 days in tier
- 2026-08-15 400+ → 500+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Mail Logging 300K+ installs · 4.7★ · 4 shared tags A -
Email Deliverability – SMTP Replacement, Email API Deliverability & Email Log 200K+ installs · 3.0★ · 3 shared tags B -
Check & Log Email – Easy Email Testing & Mail logging 100K+ installs · 4.8★ · 3 shared tags B -
Solid Mail – SMTP email and logging made by SolidWP 60K+ installs · 4.2★ · 3 shared tags B -
SocketLabs 900+ installs · 3.9★ · 3 shared tags B - S SMTP 700+ installs · 3.5★ · 3 shared tags D
Embed this report card
Drop a live Pulse card for Meow Mailer – Free SMTP, Everything Included into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/meow-mailer" width="480" height="300" style="border:0" loading="lazy" title="Meow Mailer – Free SMTP, Everything Included — Plugin Pulse"></iframe> Meow Mailer – Free SMTP, Everything Included: 700+ active installs, 4.9★ (17 reviews). Plugin Pulse (WP Mayor), as of 2026-09-23. https://plugins.wpmayor.com/plugin/meow-mailer