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wp.org search vs our merit ranking: “exceptions”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “exceptions”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

RSFirewall! shows at wp.org #10 but places #18 on merit, a gap of 8 places. Its 4K+ installs carry it up the search order; its 5.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Nested Pages places #12 on merit, 4.7★ from 126 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #1 2 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (759) wp.org #2 3 SVG Support 1M+ · 4.8★ (356) wp.org #3 4 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #6 ↓1 2 too low 5 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #5 ↑3 6 Force Login 30K+ · 4.8★ (101) wp.org #4 ↓1 2 too high 7 Asset CleanUp: Page Speed Booster 100K+ · 4.9★ (1564) wp.org #8 ↓4 1 too low 8 Five Star Restaurant Reservations – WordPress Booking Plugin 10K+ · 4.7★ (211) wp.org #7 ↑9 1 too high 9 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #9 ↓2 10 Photonic Gallery & Lightbox for Flickr, SmugMug & Others 10K+ · 4.8★ (193) wp.org #14 ↑6 4 too low 11 Five Star Business Profile and Schema 7K+ · 4.8★ (52) wp.org #11 ↓2 12 Nested Pages 90K+ · 4.7★ (126) wp.org #18 ↓8 6 too low 13 WP Debugging 10K+ · 5.0★ (21) wp.org #12 ↓1 1 too high 14 Dynamic Widgets 10K+ · 4.7★ (109) wp.org #22 ↓1 8 too low 15 FAZ Cookie Manager 3K+ · 5.0★ (31) wp.org #16 ↑3 1 too low 16 Admin Columns for ACF Fields 9K+ · 4.9★ (20) wp.org #15 ↓2 1 too high 17 M Mesmerize Companion 50K+ · 4.4★ (51) wp.org #24 7 too low 18 RSFirewall! 4K+ · 5.0★ (5) wp.org #10 ↓4 8 too high 19 Disable Right Click RB – Content Copy Protection, Prevent Copy & No Right Click 600+ · 4.2★ (14) wp.org #23 4 too low 20 Advanced Datepicker – Restricts Date for Contact Form 7 500+ · 5.0★ (3) wp.org #13 ↓1 7 too high 21 BugSnag Error Monitoring plugin 2K+ · 3.7★ (9) wp.org #20 ↓2 1 too high 22 External files in Media Library 500+ · 5.0★ (4) wp.org #21 ↓6 1 too high 23 Advanced Datepicker – Restricts Date for WPForms 300+ · 5.0★ (2) wp.org #17 ↓3 6 too high 24 Solid Performance – Your No-Code Caching, Performance, & Page Speed Solution 4K+ · 4.3★ (3) wp.org #19 ↓2 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.