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wp.org search vs our merit ranking: “facebook like option”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “facebook like option”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

All-in-one Like Widget shows at wp.org #9 but places #23 on merit, a gap of 14 places. Its 1K+ installs carry it up the search order; its 4.9★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor places #11 on merit, 4.9★ from 2,052 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #1 2 WooCommerce 7M+ · 4.5★ (4,833) wp.org #2 3 Easy Social Feed – All In One Social Feed Plugin for WordPress 30K+ · 4.6★ (502) wp.org #4 wp.org ranks it 1 place below merit 4 Smash Balloon Social Post Feed – Simple Social Feeds for WordPress 100K+ · 4.7★ (1,511) wp.org #5 ↓1 wp.org ranks it 1 place below merit 5 Nextend Social Login and Register 200K+ · 4.9★ (447) wp.org #6 ↑1 wp.org ranks it 1 place below merit 6 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #8 wp.org ranks it 2 places below merit 7 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2,146) wp.org #10 ↓1 wp.org ranks it 3 places below merit 8 Easy Social Like Box – Popup – Sidebar Widget 6K+ · 4.4★ (18) wp.org #3 wp.org ranks it 5 places above merit 9 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #7 ↓2 wp.org ranks it 2 places above merit 10 Buttonizer – Social Media Share Buttons, Social Icons, & Social Feeds 40K+ · 4.8★ (396) wp.org #14 ↓1 wp.org ranks it 4 places below merit 11 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,052) wp.org #16 wp.org ranks it 5 places below merit 12 Social Preview and Open Graph Tags 50K+ · 4.6★ (122) wp.org #12 ↓2 13 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1,668) wp.org #15 ↑7 wp.org ranks it 2 places below merit 14 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,132) wp.org #19 ↓2 wp.org ranks it 5 places below merit 15 WP2Social Auto Publish 9K+ · 4.8★ (640) wp.org #18 ↓3 wp.org ranks it 3 places below merit 16 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,231) wp.org #20 ↓2 wp.org ranks it 4 places below merit 17 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1,680) wp.org #22 ↑1 wp.org ranks it 5 places below merit 18 Product Addons for Woocommerce – Product Options with Custom Fields 30K+ · 4.9★ (476) wp.org #23 ↓2 wp.org ranks it 5 places below merit 19 Simple Like Page – Fast & Privacy-Friendly Page Embeds 10K+ · 4.3★ (24) wp.org #11 wp.org ranks it 8 places above merit 20 Social Like Box and Page by WpDevArt 5K+ · 4.2★ (88) wp.org #17 ↓3 wp.org ranks it 3 places above merit 21 Pixel Cat – Conversion Pixel Manager 40K+ · 4.0★ (41) wp.org #13 ↓1 wp.org ranks it 8 places above merit 22 Import Social Events 3K+ · 4.8★ (116) wp.org #24 wp.org ranks it 2 places below merit 23 All-in-one Like Widget 1K+ · 4.9★ (7) wp.org #9 ↓1 wp.org ranks it 14 places above merit 24 Social LikeBox & Feed 10K+ · 3.3★ (47) wp.org #21 ↓1 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.