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Pixel Cat – Conversion Pixel Manager

by fatcatapps · Social

Also makes 9 other plugins · 64.1K+ installs across the portfolio →

Add Meta & Facebook Pixel, Google Analytics (GA4) and any header script to your site. Everything you need to track users, ads, events & conversions.

How scoring works →
83 Health · B
Maintenance 100/100
Rating quality 73/100
Support 70/100

83 health vs 55 average across 1,135 Social plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

96 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100
WP compatibility 100/100
Rating quality 81/100
Listing tuning 100/100
Support resolution 100/100

Daily downloads

Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive

-2% vs prior 30d
0Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

4.1K

now · peak 44.7K

4.3K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Pixel Cat · #884 you PixelFlow · #31682 CapiFlow · #51113 Foreground CAPI Heal · #52318

Rating trend

Star average over time · dips mark rough releases

4Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

106per 1k installs · Aug 26

Release cadence

No release in a year
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

0

releases in the last 12 months

7.3y ago

latest release · v2.4.2

2

tagged releases on record

Recent releases

2.4.2 · 7.3y ago2.4.0 · 7.3y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 40% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v3.4 40%
v3.0 15%
v3.3 13%
v3.2 13%
v3.1 7%
v2.6 5%
Older / other versions 7.6%

Estimated active installs

The public count shows “40K+”. Our estimate pins where the real number sits.

tracked estimate
40K–50K ≈49K

Refined from the date this plugin crossed into its current band.

Install history · since 2015-03-08 · 1,463 observations

40KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.

Details

Version
3.4.0
Last updated
9d ago
Added
2014-06-12 · 12 yrs old
Requires WP
4.0
Tested up to
7.1
Requires PHP

Recent reviews

All reviews on wp.org ↗
  1. pgaucho
    4mo ago

    I had trouble on my site for a long time with my pixel. I reached out to Support and had great assistance that finally helped me solve the problem. Really happy with the plugin and the Support area!

    Read on wp.org ↗
  2. shayt
    9mo ago

    I’ve been using Pixel Cat on my WordPress site to manage my Facebook tracking setup, and it’s been an excellent experience. The plugin makes it incredibly easy to set up and manage both the Facebook Pixel and Conversions API, and everything works smoothly straight from the WordPress dashboard. One of the things I appreciate most is how simple it is to configure multiple Facebook events. I’m currently using events like CompleteRegistration, Purchase, ViewContent, and InitiateCheckout, each tied to specific pages and thank you screens on my site. Pixel Cat handled the setup effortlessly, with no coding needed and no complicated settings. The interface is clear, intuitive, and reliable. Events fire exactly where they should, and tracking is accurate. It’s great to have everything in one place, with full control over my pixel events and triggers. Overall, Pixel Cat saved me a lot of time, helped me avoid technical headaches, and improved the accuracy of my Facebook tracking. Highly recommended for anyone who wants a simple but powerful tracking solution for WordPress.

    Read on wp.org ↗
  3. leodefaveri
    2.0y ago

    Very simple to configure, including custom events. It works perfectly marking all the events I need for my e-commerce. Amazing plugin! Excellent work! Ps. If it didn’t work for you, you certainly don’t know the basics of tracking. Don’t give up! This topic was modified 1 year, 10 months ago by leodefaveri.

    Read on wp.org ↗
  4. sonicavatar
    2.3y ago

    Poor plugin, doesn’t work, and advertisements everywhere even after pro. Can’t even test product without buying as Lite doesn’t support ANY level of custom setup. Only way to test is to buy premium. Test result = fail. Waste of time now need to chase refund. Premium features like adding custom events is unintuitive and missing key information like on onclick events. Too time consuming to workout and use for such base requirements This topic was modified 2 years, 2 months ago by sonicavatar. Reason: Missed some words

    Read on wp.org ↗
  5. kkman
    2.5y ago

    WordPress 6.4.3 WooCommerce8.6.1 PHP8.3.2 It doesn’t work!

    Read on wp.org ↗
  6. zzprof
    2.5y ago

    plugin work fine but please add support for php 8.2 up. I see some depreciated message when using php 8.2

    Read on wp.org ↗
  7. claytonauthor
    3.1y ago

    Works as advertised.

    Read on wp.org ↗
  8. carlamkt
    3.2y ago

    I added the pixel ID but Meta pixel helper doesn’t detect any pixel.

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. Version 3.4.0 Fixed/improve UI for WordPress 7.0 admin changes Tested up to WordPress 7.0 3.4.0
  2. Version 3.3.0 Added feature to automatically enable ecommerce (WooCommerce/Easy Digital Downloads) support when adding/unpausing a pixel 3.3.0
  3. Version 3.2.0 Added TikTok Event API support Fix/improve Facebook advanced matching behavior for logged out users Fix/improve Facebook click ID behavior on initial load 3.2.0
  4. Version 3.1.1 Added Facebook Click ID parameter Small UI updates 3.1.1
  5. Version 3.1.0 Added additional Facebook (Meta) Standard Events: Contact, CustomizeProduct, Donate, FindLocation, Schedule, StartTrial, SubmitApplication, Subscribe Added Exact URL Match trigger Tested up to WordPress 6.8 3.1.0
  6. Version 3.0.7 Fix Quiz Cat integration – QuizCompletion event not firing as expected Fix log Undefined array key “search_integration” reported Tested up to WordPress 6.7 3.0.7

Known vulnerabilities

via Wordfence Intelligence

4 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2024-09-23 CVE-2024-8544 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.0.5 Patched in 3.0.6
  2. 2021-11-18 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.6.3 Patched in 2.6.4
  3. 2021-11-15 CVE-2021-24972 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.6.2 Patched in 2.6.3
  4. 2021-11-15 CVE-2021-24922 Cross-Site Request Forgery (CSRF) Affects <= 2.6.1 Patched in 2.6.2

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 94 languages, 0 at 90% or more

Spanish (Spain) 49%
Swedish 35%
Dutch 22%
French (France) 18%
Italian 18%
English (Australia) 17%
English (Canada) 17%
English (New Zealand) 17%
Finnish 17%
Moroccan Arabic 17%
Portuguese (Portugal) 15%
Romanian 14%
Azerbaijani 13%
Slovak 13%
Japanese 10%
Lithuanian 10%
English (UK) 9%
German 9%
Czech 8%
Indonesian 8%
Spanish (Mexico) 8%
Urdu 8%
Albanian 7%
Croatian 7%

Plus 70 more locales with partial translations.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2024-11-30 50K+ → 40K+ down after 265 days in tier
  2. 2024-03-10 40K+ → 50K+ up after 1 days in tier
  3. 2024-03-09 50K+ → 40K+ down after 3 days in tier
  4. 2024-03-06 40K+ → 50K+ up after 315 days in tier
  5. 2023-04-26 50K+ → 40K+ down after 1 days in tier
  6. 2023-04-25 40K+ → 50K+ up after 2 days in tier
  7. 2023-04-23 50K+ → 40K+ down after 23 days in tier
  8. 2023-03-31 40K+ → 50K+ up after 26 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Pixel Cat – Conversion Pixel Manager: 40K+ active installs, 4.0★ (41 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/facebook-conversion-pixel