Pixel Cat – Conversion Pixel Manager
by fatcatapps · Social
Also makes 10 other plugins · 64.2K+ installs across the portfolio →
Add Meta & Facebook Pixel, Google Analytics (GA4) and any header script to your site. Everything you need to track users, ads, events & conversions.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
no flags
Active installs
40K+
≈45K estimated
Momentum
+6%
downloads vs prior 30d
Biggest opportunity: Rating quality scores 81/100. Lift the average: resolve the issues driving the low reviews.
84 health vs 58 average across 1,834 Social plugins
Install conversion
How it's measured →2.9%
of downloads still active
At least 40K of 1.4M lifetime downloads are still running, above its category: the median Social plugin keeps 0.5%, across 1,276 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Social plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 76 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.0★ over 41 reviews, smoothed to 4.05★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
18%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| facebook pixel your tag | #1 | #1 | 0 |
| conversion pixel | #1 | #2 | 0 |
| conversions api your tag | #2 | #4 | up 1 |
| cat | #2 | #2 | 0 |
| facebook conversion api | #1 | #1 | up 1 |
| conversion | #3 | #4 | down 1 |
| pixel | #3 | #4 | 0 |
| meta pixel your tag | #3 | #4 | 0 |
| custom audiences your tag | #4 | #6 | 0 |
| capi your tag | #5 | #5 | down 1 |
| the cat api | #2 | #2 | 0 |
| facebook catalog | #4 | #6 | 0 |
| tiktok pixel | #4 | #4 | up 1 |
| facebook ads | #5 | #7 | 0 |
| conversion api | #3 | #6 | down 1 |
| meta conversion api | #3 | #4 | 0 |
| facebook meta pixel | #3 | #4 | 0 |
| conversions | #8 | #12 | 0 |
| facebook conversions api | #4 | #9 | 0 |
| facebook posts | #7 | #14 | down 1 |
120 searches this plugin appeared in over the last 90 days, 20 listed. 76 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Your five tags are all earning their place. Each gets you onto page 1 of its own search, so none is worth giving up. “facebook catalog”, “facebook ads” and “facebook posts” (#4, #5 and #7 untagged) would be the next worth testing if a slot frees up.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 44.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
3mo ago
latest release · v3.4.0 · 16 Aug 2026
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 40% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “40K+”. Our estimate pins where the real number sits.
Crossed into this band 23 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 1 Jan 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ pgaucho6mo ago
I had trouble on my site for a long time with my pixel. I reached out to Support and had great assistance that finally helped me solve the problem. Really happy with the plugin and the Support area!
Read on wp.org ↗ - ★★★★★ shayt12mo ago
I’ve been using Pixel Cat on my WordPress site to manage my Facebook tracking setup, and it’s been an excellent experience. The plugin makes it incredibly easy to set up and manage both the Facebook Pixel and Conversions API, and everything works smoothly straight from the WordPress dashboard. One of the things I appreciate most is how simple it is to configure multiple Facebook events. I’m currently using events like CompleteRegistration, Purchase, ViewContent, and InitiateCheckout, each tied to specific pages and thank you screens on my site. Pixel Cat handled the setup effortlessly, with no coding needed and no complicated settings. The interface is clear, intuitive, and reliable. Events fire exactly where they should, and tracking is accurate. It’s great to have everything in one place, with full control over my pixel events and triggers. Overall, Pixel Cat saved me a lot of time, helped me avoid technical headaches, and improved the accuracy of my Facebook tracking. Highly recommended for anyone who wants a simple but powerful tracking solution for WordPress.
Read on wp.org ↗ - ★★★★★ leodefaveri2.2y ago
Very simple to configure, including custom events. It works perfectly marking all the events I need for my e-commerce. Amazing plugin! Excellent work! Ps. If it didn’t work for you, you certainly don’t know the basics of tracking. Don’t give up! This topic was modified 1 year, 10 months ago by leodefaveri.
Read on wp.org ↗ - ★★★★★ sonicavatar2.5y ago
Poor plugin, doesn’t work, and advertisements everywhere even after pro. Can’t even test product without buying as Lite doesn’t support ANY level of custom setup. Only way to test is to buy premium. Test result = fail. Waste of time now need to chase refund. Premium features like adding custom events is unintuitive and missing key information like on onclick events. Too time consuming to workout and use for such base requirements This topic was modified 2 years, 2 months ago by sonicavatar. Reason: Missed some words
Read on wp.org ↗ - ★★★★★ kkman2.7y ago
WordPress 6.4.3 WooCommerce8.6.1 PHP8.3.2 It doesn’t work!
Read on wp.org ↗ - ★★★★★ zzprof2.7y ago
plugin work fine but please add support for php 8.2 up. I see some depreciated message when using php 8.2
Read on wp.org ↗ - ★★★★★ claytonauthor3.3y ago
Works as advertised.
Read on wp.org ↗ - ★★★★★ carlamkt3.3y ago
I added the pixel ID but Meta pixel helper doesn’t detect any pixel.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.4.0 Fixed/improve UI for WordPress 7.0 admin changes Tested up to WordPress 7.0 3.4.0
- — Version 3.3.0 Added feature to automatically enable ecommerce (WooCommerce/Easy Digital Downloads) support when adding/unpausing a pixel 3.3.0
- — Version 3.2.0 Added TikTok Event API support Fix/improve Facebook advanced matching behavior for logged out users Fix/improve Facebook click ID behavior on initial load 3.2.0
- — Version 3.1.1 Added Facebook Click ID parameter Small UI updates 3.1.1
- — Version 3.1.0 Added additional Facebook (Meta) Standard Events: Contact, CustomizeProduct, Donate, FindLocation, Schedule, StartTrial, SubmitApplication, Subscribe Added Exact URL Match trigger Tested up to WordPress 6.8 3.1.0
- — Version 3.0.7 Fix Quiz Cat integration – QuizCompletion event not firing as expected Fix log Undefined array key “search_integration” reported Tested up to WordPress 6.7 3.0.7
Security history
via Wordfence IntelligenceAll 4 disclosed vulnerabilities are patched in the current version (3.4.0). Sites still on an older version should update.
- Patched Medium · 6.1 Pixel Cat – Conversion Pixel Manager <= 3.0.5 - Reflected Cross-Site Scripting ↗2024-09-23 CVE-2024-8544 Improper Neutralization of Input During Web Page Generation Affects <= 3.0.5 Patched in 3.0.6
- Patched Medium · 6.1 Pixel Cat – Conversion Pixel Manager <= 2.6.3 - Reflected Cross-Site Scripting ↗2021-11-18 Improper Neutralization of Input During Web Page Generation Affects <= 2.6.3 Patched in 2.6.4
- 2021-11-15 CVE-2021-24972 Improper Neutralization of Input During Web Page Generation Affects <= 2.6.2 Patched in 2.6.3
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 94 languages, 0 at 90% or more
Plus 70 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Add Meta & Facebook Pixel, Google Analytics (GA4) and any header script to your site. Everything you need t..."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for One audience phrase ("great for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Google Analytics, Easy Digital Downloads, Facebook.
- ✓ Headings and lists 13 headings and 2 lists.
- ✓ Enough to quote 8,263 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "CAPI", "Meta Pixel" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-11-30 50K+ → 40K+ down after 265 days in tier
- 2024-03-10 40K+ → 50K+ up after 1 days in tier
- 2024-03-09 50K+ → 40K+ down after 3 days in tier
- 2024-03-06 40K+ → 50K+ up after 315 days in tier
- 2023-04-26 50K+ → 40K+ down after 1 days in tier
- 2023-04-25 40K+ → 50K+ up after 2 days in tier
- 2023-04-23 50K+ → 40K+ down after 23 days in tier
- 2023-03-31 40K+ → 50K+ up after 26 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
CAPI Suite: Meta Pixel, Pinterest & TikTok for WooCommerce 90+ installs · 4.1★ · 3 shared tags B -
CapiFlow – Conversions API (CAPI) Tracking for WooCommerce 30+ installs · 4.1★ · 3 shared tags A -
PixelFlow – Meta & TikTok Pixel + Conversions API for WooCommerce 10+ installs · 4.1★ · 3 shared tags B -
Netro Ads – Pixel & Conversions API for Meta, Google Ads and ChatGPT 10+ installs · 3.6★ · 3 shared tags -
Foreground CAPI Health Check — installs · 3.6★ · 3 shared tags -
Pixelavo – Server Side Tracking & Pixel + AI Ads Tools 2K+ installs · 3.8★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Pixel Cat – Conversion Pixel Manager into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/facebook-conversion-pixel" width="480" height="300" style="border:0" loading="lazy" title="Pixel Cat – Conversion Pixel Manager — Plugin Pulse"></iframe> Pixel Cat – Conversion Pixel Manager: 40K+ active installs, 4.0★ (41 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/facebook-conversion-pixel
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