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wp.org search vs our merit ranking: “fastest age verification”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “fastest age verification”, we and wp.org disagree on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Pretty Simple Popup Builder shows at wp.org #2 but places #12 on merit, a gap of 10 places. Its 300+ installs carry it up the search order; its 4.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder places #6 on merit, 4.8★ from 1,388 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits 30K+ · 4.5★ (212) wp.org #4 wp.org ranks it 3 places below merit 2 Fastest Age Verification 400+ · 5.0★ (4) wp.org #1 wp.org ranks it 1 place above merit 3 BotBlocker Security – Complete security platform 3K+ · 5.0★ (12) wp.org #3 ↓1 4 FAZ Cookie Manager 3K+ · 5.0★ (31) wp.org #5 wp.org ranks it 1 place below merit 5 Popup Builder by Claspo – Email Popup, Spin the Wheel, Exit Intent 1K+ · 5.0★ (41) wp.org #6 wp.org ranks it 1 place below merit 6 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1,388) wp.org #16 ↓2 wp.org ranks it 10 places below merit 7 Headers Security Advanced & HSTS WP 90K+ · 4.9★ (79) wp.org #10 ↓2 wp.org ranks it 3 places below merit 8 Prevent Browser Caching 10K+ · 4.9★ (29) wp.org #8 ↓2 9 DietPress 2K+ · 5.0★ (39) wp.org #12 ↓3 wp.org ranks it 3 places below merit 10 s2Member – Excellent for All Kinds of Memberships, Content Restriction Paywalls & Member Access Subscriptions 8K+ · 4.1★ (234) wp.org #18 ↓3 wp.org ranks it 8 places below merit 11 WC Affiliate – WooCommerce Affiliate Plugin 300+ · 4.6★ (17) wp.org #13 ↓2 wp.org ranks it 2 places below merit 12 Pretty Simple Popup Builder 300+ · 4.0★ (1) wp.org #2 ↑1 wp.org ranks it 10 places above merit 13 ABCode Cache Warmer 100+ · 5.0★ (2) wp.org #9 ↓2 wp.org ranks it 4 places above merit 14 Agevow – Age Verification & Age Gate — · 0.0★ (0) wp.org #7 ↓2 wp.org ranks it 7 places above merit 15 AICOM – AI Commander 60+ · 5.0★ (1) wp.org #11 ↓1 wp.org ranks it 4 places above merit 16 Ultra Web Hosting Performance Toolkit 300+ · 0.0★ (0) wp.org #15 ↓2 wp.org ranks it 1 place above merit 17 Marcelo Site Connector 20+ · 0.0★ (0) wp.org #17 18 BackupEase – Scheduled Backup, Restore & Site Migration 40+ · 5.0★ (1) wp.org #14 ↓2 wp.org ranks it 4 places above merit 19 ModulusTools SEO Suite – AI SEO, Schema, XML Sitemaps, Redirects & llms.txt — · 0.0★ (0) wp.org #19 20 Target Media Toolkit – Maintenance Mode, Hide Login, WebP & Sitemap — · 0.0★ (0) wp.org #20 ↓4 21 WebDecoy Bot Detection – Block AI Crawlers, Spam Bots & Card Testing — · 0.0★ (0) wp.org #21 ↓4 22 Carta Online 30+ · 0.0★ (0) wp.org #22 ↓4 23 Soapbox for Blygger — · 0.0★ (0) wp.org #23 ↓4

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.