Popup Builder by Claspo – Email Popup, Spin the Wheel, Exit Intent
by Claspo Popup Builders · Page Builders
Popup builder for WordPress: email popups, spin the wheel, exit intent and lead gen forms. Grow your email list and increase sales.
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Health
A 92/100
no flags
Active installs
1K+
≈1.9K estimated
Momentum
+20%
downloads vs prior 30d
Biggest opportunity: Swap “pop up”, “popup” and “popup builder” for “spin”, “intent” and “lead gen”. “pop up” isn't earning its slot: you're not in the first 24 results for its own search. “spin” sits at #6 untagged, close enough for a declared tag to move it up. “popup” isn't earning its slot: you're not in the first 24 results for its own search. “intent” sits at #7 untagged, close enough for a declared tag to move it up. “popup builder” isn't earning its slot: you're not in the first 24 results for its own search. “lead gen” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
92 health vs 72 average across 1,896 Page Builders plugins
Install conversion
How it's measured →5.9%
of downloads still active
At least 1K of 16.9K lifetime downloads are still running, above its category: the median Page Builders plugin keeps 2.4%, across 1,272 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Page Builders plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 7 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 8 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 40 reviews, smoothed to 4.50★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
46
Momentum
Holding steady
+0.7
Velocity
places per keyword, 28d
29%
Breadth
of keywords climbing, 28d
+0.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| spin the wheel | #3 | #2 | 0 |
| spin | #6 | #5 | up 2 |
| intent | #7 | #11 | 0 |
| exit intent | #7 | #10 | 0 |
| lead gen | #7 | #7 | 0 |
| wheel | #9 | #6 | up 1 |
| exit | #10 | #12 | up 1 |
| exit intent popup your tag | #11 | #14 | up 12 |
| email popup | #14 | #19 | 0 |
| popup maker your tag | #20 | #20 | up 4 |
| wheel spin | #7 | #4 | up 3 |
| exit intent pop up | #8 | #9 | up 9 |
| spin wheel | #8 | #4 | up 1 |
| wheel popup | #9 | #7 | up 4 |
| pop on exit | #10 | #11 | up 9 |
| pop up exit | #11 | #11 | up 8 |
| popup exit intent | #14 | #14 | down 1 |
| exit popup | #16 | #17 | up 1 |
| exit popup free | #17 | #18 | 0 |
| advanced exit popup | #17 | #17 | 0 |
| pop up your tag | Not in the top 24 | ||
| popup your tag | Not in the top 24 | ||
| popup builder your tag | Not in the top 24 | ||
129 searches this plugin appeared in over the last 90 days, 20 listed. 103 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “pop up”, “popup” and “popup builder” for “spin”, “intent” and “lead gen”. “pop up” isn't earning its slot: you're not in the first 24 results for its own search. “spin” sits at #6 untagged, close enough for a declared tag to move it up. “popup” isn't earning its slot: you're not in the first 24 results for its own search. “intent” sits at #7 untagged, close enough for a declared tag to move it up. “popup builder” isn't earning its slot: you're not in the first 24 results for its own search. “lead gen” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “exit intent popup”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 25 Jul 2024 · 831 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
8d ago
latest release · v2.0.0 · 25 Oct 2026
13
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 13 months ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 24 Jul 2024
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (2.0.0). Sites still on an older version should update.
- Patched Medium · 5.3 Claspo – Popups, Spin the Wheel & Email Capture <= 1.0.7 - Missing Authorization ↗
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 10 questions in the FAQ.
- ✓ FAQ asks real questions 10 of 10 read like questions a user would type.
- ! Names who it is for One audience phrase ("made for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Mailchimp, HubSpot, Klaviyo and 5 more.
- ✓ Headings and lists 16 headings and 9 lists.
- ✓ Enough to quote 6,874 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("exit intent popup", "pop up", "popup maker" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-09-28 900+ → 1K+ up after 41 days in tier
- 2025-08-18 800+ → 900+ up after 51 days in tier
- 2025-06-28 700+ → 800+ up after 50 days in tier
- 2025-05-09 600+ → 700+ up after 51 days in tier
- 2025-03-19 500+ → 600+ up after 48 days in tier
- 2025-01-30 400+ → 500+ up after 1 days in tier
- 2025-01-29 500+ → 400+ down after 2 days in tier
- 2025-01-27 400+ → 500+ up after 40 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ installs · 4.7★ · 4 shared tags A -
Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ installs · 4.3★ · 3 shared tags A -
CM Pop-Up – Create engaging popups to capture attention and boost interaction 8K+ installs · 3.6★ · 3 shared tags B -
WP Popup Builder – Popup Forms and Marketing Lead Generation 2K+ installs · 3.8★ · 3 shared tags B -
Modal Popup Box — Popup Maker & Popup Builder 2K+ installs · 3.7★ · 3 shared tags B -
Poptics – Popup Builder, Email Opt-ins, Exit-Intent & WooCommerce Popups Sales 1K+ installs · 4.5★ · 3 shared tags B
Embed this report card
Drop a live Pulse card for Popup Builder by Claspo – Email Popup, Spin the Wheel, Exit Intent into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/claspo" width="480" height="300" style="border:0" loading="lazy" title="Popup Builder by Claspo – Email Popup, Spin the Wheel, Exit Intent — Plugin Pulse"></iframe> Popup Builder by Claspo – Email Popup, Spin the Wheel, Exit Intent: 1K+ active installs, 5.0★ (40 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/claspo
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