Pretty Simple Popup Builder

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ mister_russ

   1.1y ago

   Plugin works reliably but slightly disappointed that the images lose resolution in the process. We pride ourselves on publishing good quality photos so of course it’s disappointing to see them slightly blurred in the emails. This is our showcase to our readers so it’s important to us. But it’s still better to have these photos than none at all 🙂 This topic was modified 11 months, 3 weeks ago by mister_russ.

   Read on wp.org ↗

3 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 4.4 Pretty Simple Popup Builder <= 1.0.9 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗
   2025-01-03 CVE-2024-56298 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.0.9 Patched in 1.0.10
2. Medium · 4.4 Pretty Simple Popup Builder <= 1.0.9 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗
   2024-07-22 CVE-2024-39626 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.0.9 Patched in 1.0.10
3. Medium · 6.1 Freemius SDK <= 2.5.9 - Reflected Cross-Site Scripting via fs_request_get ↗
   2023-07-18 CVE-2023-33999 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.0.6 Patched in 1.0.7

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2025-11-26 100+ → 200+ up after 524 days in tier
2. 2024-06-20 90+ → 100+ up after 1 days in tier
3. 2024-06-19 100+ → 90+ down after 2 days in tier
4. 2024-06-17 90+ → 100+ up after 27 days in tier
5. 2024-05-21 80+ → 90+ up after 35 days in tier
6. 2024-04-16 70+ → 80+ up after 38 days in tier
7. 2024-03-09 80+ → 70+ down after 2 days in tier
8. 2024-03-07 70+ → 80+ up after 33 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• CM Pop-Up – Create engaging popups to capture attention and boost interaction 8K+ installs · 3.6★ · 4 shared tags B
• WP Popup Builder – Popup Forms and Marketing Lead Generation 2K+ installs · 3.8★ · 4 shared tags B
• Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ installs · 4.3★ · 3 shared tags A
• Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 700K+ installs · 4.9★ · 3 shared tags A
• Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ installs · 4.7★ · 3 shared tags A
• Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ installs · 4.3★ · 3 shared tags A

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Drop a live Pulse card for Pretty Simple Popup Builder into a readme, a review or a deck. It updates itself.

Pretty Simple Popup Builder: 200+ active installs, 4.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-09-01. https://plugins.wpmayor.com/plugin/pretty-simple-popup-builder